Mid Content Writer at 2U

Summary of Job:

The purpose of a mid-level content writer is to research, ideate and write marketing content collateral, of an industry-leading standard, that supports the company's marketing goals and adheres to the 2U brand and UP style guides.

Key Role and Responsibilities: 

Content creation:

• Content creation: Execute a range of content creation tasks including: infographics, quizzes, guides, videos, presentations and articles for distribution across a variety of marketing channels. Ability to research, write, and edit persuasive, SEO-optimised copy for use in a variety of content formats and across multiple marketing and media channels, in support of business goals and objectives.
• Attention to detail: Respond to briefs with well-researched, error-free content that cites authoritative sources using the prescribed method.
• Adherence to style and content policy: Ensure all marketing content produced follows 2U compliance standards for marketing content. Ensure content adheres to the correct tone and style - as set out by the associated UP or brand style guide.
• Self-manage: Manage own task list and ensure all projects are delivered within the stipulated deadline.
• Process driven: Ensure that all content is completed within deadline and follows the stipulated process.
• Team work: Team player with an ability to collaborate with peers and external stakeholders.
• Problem-solving skills: Identify potential challenges in process or brief and identify solutions. Present challenge and solution to content manager/lead.

Communication: 

• Effective, clear and professional communications with internal and external project stakeholders.
• Good interpersonal relationships and collaboration within Content, CS, and greater team.
• Receptive to feedback on work and conduct from manager/lead, peers and greater team.
• Ability to offer constructive and practical feedback to peers.
• Participate in training to further development.
• Raise issues/concerns with Lead/Manager.

Quality:

• Review own content to ensure free of spelling and grammatical mistakes and consistent with UP/brand style guide.
• Providing feedback to offer peers (particularly junior peers) constructive feedback to improve writing from a content flow, style guide.

Leadership:

• Give informal guidance/mentorship to junior content writers.
• Lead specific knowledge share sessions at team forum at Manager's discretion.

Initiative and conceptual thinking:  

• Conceptualise content pieces that will respond to the brief.
• Liaise with key stakeholders to discuss brief and proposed angles. 
• Develop innovative ideas to help improve problem areas in process or skills shortage.
• Present ideas to content manager/lead.
• Keeping up to date with content marketing trends and consistent up-skilling both formally and informally.

Metrics:

Content creation:

• Output of various content tasks.
• Ability to receive and implement feedback efficiently with minimal turnaround time.
• Positive feedback from manager/lead, peers and key stakeholders particularly brand team re content task.
• Present improvements to process to content manager/lead.

Communication:

• Responds well to feedback on writing.
• Ability to implement feedback effectively.
• Tracked suggestions from peer reviews that are constructive and helpful.
• Positive feedback from peers within content, CS and greater team.
• Ad hoc presentations to peers in team forum.

Quality:

• Content created free of spelling/grammar and style guide mistakes.
• Tracked feedback/suggestions/comments on peer reviewed content.

Leadership:

• Ad hoc knowledge share presentations at team forum such as content bimonthly.

Conceptual thinking and Initiative:

• Communication with manager/lead for guidance and assistance with brief.
  Content created responds to brief based on feedback from peer/manager/external stakeholder.
• Proactively presenting challenges and proposed solutions to content manager/lead.
• Sharing skills development and knowledge in a team forum such as content bimonthly (contributing to agenda with formal presentation.

Education and Experience:

Requirements

• A formal tertiary qualification in English/Journalism or related fields, backed by 3-5 years of working experience.
• An ability to write content that is free of grammatical and spelling mistakes, well-researched, persuasive and SEO-optimised.
• Team player who is able to work well with internal and external colleagues.
• Sounds communication skills and receptive to feedback from peers and key stakeholders.

Skills

• Meticulous attention to detail.
• Ability to think critically and analytically.
• Ability to adapt to change in a fast-paced environment.
• Ability to show initiative and problem-solve proactively.