Mr D - Senior Brand & Loyalty Manager at takealot.com

Purpose of the role:

The Senior Brand and Loyalty Manager is a key leadership role responsible for developing and executing brand strategies, managing customer loyalty programs, and enhancing brand awareness and loyalty. This position will play a critical role in shaping the company's image and fostering customer engagement and loyalty.

Key Responsibilities:

Brand Strategy:

• Develop and execute comprehensive brand strategies to build and strengthen the organization's brand identity.
• Define brand positioning, messaging, and guidelines to ensure consistency across all communication channels in an on demand environment.
• Monitor industry trends and competitors to adapt brand strategies as needed.

Loyalty Program Management:

• Design and oversee customer loyalty programs to drive customer retention, engagement, and lifetime value.
• Analyze program data and customer feedback to optimize loyalty initiatives.
• Collaborate with cross-functional teams to integrate loyalty programs into marketing and sales efforts.

Marketing and Promotion:

• Create and implement marketing campaigns and promotional activities to enhance brand awareness and customer loyalty within budget and in full
• Develop creative and compelling content that resonates with target audiences.
• Collaborate with marketing teams to ensure brand consistency in all promotional materials.

Customer Engagement:

• Foster strong customer relationships through personalized communication and engagement strategies.
• Analyze customer feedback and insights to continuously improve the customer experience.
• Develop strategies to increase customer advocacy and referrals.
• Understanding of CRM and working with the relevant stakeholders

Analytics and Reporting:

• Monitor and report on key performance indicators (KPIs) related to brand awareness and loyalty program effectiveness.
• Utilize data-driven insights to make informed decisions and refine strategies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience of 5+ years in brand management, loyalty program development, or a related role.
• Strong understanding of branding principles, marketing strategies, and customer loyalty concepts.
• Experience working in an on demand environment 
• Excellent project management skills with the ability to lead cross-functional teams.
• Proficiency in data analysis tools and customer relationship management (CRM) software.
• Strong communication, presentation, and interpersonal skills.

Skills and Competencies:

• Strategic thinking and planning
• Creativity and innovation
• Customer-centric mindset
• Analytical and data-driven decision-making
• Leadership and team management
• Adaptability and change management
• Excellent written and verbal communication