National Shopper Marketing Manager - Bryanston Office at Kimberly-Clark

Job Description:

• The Shopper Marketing role is an amazing opportunity for the successful individual to plan and own how the Kimberly-Clark South Africa strategies are translated into how we engage our shoppers within the typical and Omni Channel touch points.
• You will be responsible for deploying excellence in strategic thinking/executional best practice across shopper messaging, point of sale (physical and digital) as well as shopper marketing programs designed to driver further brand loyalty and have a direct impact of sales in store. You will also bring shopper insights back into the strategy creation internal to make for better innovation etc.

Key responsibilities:

As the role has a high level of integration across the commercial team you will need to partner with the category, sales, operations and marketing teams to:

• Develop shopper platforms that drive our brands in context of the category visions and growth drivers while ensuring they live across channels.
• Identify and define opportunities to constructively influence shopper behaviours uniquely based on channel and medium.
• Identify opportunities for competitive advantage and/or areas of risk for our brands through rigorous monitoring  and assessment of KC and competitor visibility and impact at all shopper touch-points
• Retailer specific shopper engagement opportunities through understanding of distinct shopper and mission profiles and shopper engagement strengths
• Annual Strategy Planning:
  • Review and develop shopper marketing plans to stimulate category participation incorporating into the annual brand plans
  • Defining and setting of annual business KPI’s/milestones for shopper engagement programs by channel
  • Customised category/customer solutions based on identified areas of growth
• Track performance/ROI on total campaigns as well as ensure the timely production and delivery of physical elements, working across design and production agencies in collaboration with the operations team
• Manage the total trade spend budget and ensure that monthly tracking and reporting is completed timely

Requirements:

• Minimum of Bachelor’s degree required.
• Significant experience (3-5 year)  in Shopper Marketing and/or Brand Management within the CPG/FMCG industry
• Experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route to (informal) Markets.
• Experience in sales and /or category development advantageous
• Previous team or project leadership experience with emphasis on managing projects as well as creative agencies and production agencies.
• Detailed understanding of consumer, shopper and customer needs/dynamics
• Previous experience managing large budgets and relevant monthly processes