OBS Manager - Johannesburg at Unique Personnel

Job Description    
Purpose

• Successfully grow online sales capability through e-commerce channel
• Effectively support cross-functional integration
• Manage and optimise all online sales channels, including owned and partner platforms
• Connect e-commerce to existing digital ecosystem and optimise for sales
• Establish consumer data marketing capability
• Manage all CRM / direct marketing communication
• Proactively monitor and optimise ecosystem and accurately report to business using data insights

Key responsibilities for this position include, but are not limited to:

• Collaborate on developing e-commerce roadmap and marketing plan to support business objectives and sales goals across business units
• Collaborate across functions and within Marketing to effectively integrate e-commerce into digital ecosystem and activities
• Collaborate with Product Marketing and Digital Marketing Specialists to ensure alignment with business unit priorities
• Proactively manage online sales touchpoints including owned and partner sites
• Manage e-commerce digital assets and content effectively for all products
• Syndicate relevant e-commerce assets for retail partners
• Analyse data and performance of e-commerce ecosystem to draw performance insights, identify gaps and suggest improvements
• Online customer journey mapping and orchestration
• Manage online customer journey optimising for sales, including:
• Lead generation for both B2C and B2B products
• Conversion on owned e-commerce channel and that of retail partners
• oProactively find new digital ways to generate online sales
• Develop CRM marketing plan to support business objectives and goals across business units
• Manage all CRM / direct communication deployment, measurement and reporting
• Implement CRM campaigns to engage, retain, upsell and recruit prospects
• Execute campaigns using different communication tools including e-mail, sms, push notifications etc.
• Database management of Personal Identifiable Information (PII)
• Proactively optimise all activities towards KPIs
• Liaise and manage vendors effectively to ensure efficient operation
• Develop best practice cases based on campaign implementation
• Weekly reporting to the marketing and subsidiary head

Operational responsibilities:

• Achievement of Sales Target
• Marketing budget management and vendor registration, including managing Purchase Orders, Invoicing etc.
• Monthly management and updating of direct marketing budget and plans
• Uploading plans, CE’s, PO’s, invoices, vouchers, process payment once proof of work received.
• Develop briefs for digital agencies and web administration services

Organization Impact/ Influence

• Extensive High Level Strategic / Operational Interaction with (Internal):
• Product Management, Corporate Marketing; Sales/ KAM Team, Service,
• Finance, Procurement; Logistics.
• External Interaction with: E-commerce vendors.

Nature and Purpose of the Interaction:

• Product management: Marketing strategy and implementation, product specs, images.
• Corporate Marketing: BU Marketing strategy alignment with Corporate
• Marketing strategy.
• SALES/ KAM Team: sharing E-commerce planning
• Finance: Budget management, invoice payments to vendors.
• Procurement: vendor applications, purchase evaluation forms

Inherent Requirements    
Required Qualifications and Experience

Required Experience

• Relevant Degree / Diploma in Marketing/Data Analytics.
• 7+ years’ experience
• Experience in online customer journey mapping and orchestration
• Experience in a direct marketing and e-commerce
• Understanding of the retail e-commerce space
• Experience using various CRM tools
• CMS knowledge
• Experience with Google Marketing Platform
• Proficiency in Google Analytics, Adobe Analytics, and Audience Manager preferred.
• Digital marketing workflows and campaigns
• Market analysis and trends

Required Competencies

• Digital strategy and marketing including e-commerce and CRM
• Content and asset management, campaign analytics / insights reporting, ROI analysis
• Solid interpersonal and communication skills
• Very strong project management skills
• Strong presentation and writing skills
• Results oriented and self-motivated
• Strategic thinker and creative marketer
• Ability to work well under pressure and within tight deadlines
• Ability to multi-task on a number of various tasks at hand
• Assertive and output based