Pre-Sales Tech Support Rep II at LexisNexis South Africa

About the Role

• A Sales Development Representative (SDR) is a specialized sales professional focused on the early stages of the sales pipeline, specifically identifying, qualifying, and nurturing prospects through Inbound leads from marketing campaigns and outbound prospecting like cold calling and emailing. Acting as the bridge between marketing and sales, SDRs generate ready sales opportunities for Account Executives.  

Responsibilities

• Outbound Prospecting: Conducting cold calls, emails, and LinkedIn outreach to identify potential clients. 
• Lead Qualification: Vetting prospects to ensure they meet the criteria for a sales-ready lead. 
• Pipeline Generation: Building and managing a sustainable sales pipeline. 
• Scheduling Meetings: Setting up demos or meetings for senior sales staff. 
• CRM Management: Maintaining accurate records of customer interactions in systems like HubSpot, Salesforce, or LinkedIn Sales Navigator

Requirements

• Engage prospects and clients through multi-channel methods such as phone calls, emails, social networks, and social selling within targeted call campaigns. 
• Respond promptly to inbound requests (MQL and SQL) generated by the Marketing team. 
• Qualify interest and interact with clients or prospects to assess their potential needs. 
• Nurture targets using a structured and personalized approach to convert prospects into business opportunities and schedule appointments. 
• Deliver solution-oriented presentations tailored to identified client needs
• Communication: Strong verbal and written communication skills. 
• Resilience: Ability to handle rejection and work in a high-target environment. 
• Tools: Familiarity with CRM systems (Salesforce), LinkedIn Sales Navigator, and AI sales tools. 
• Experience: Often requires 2–5 years of experience in sales or lead generation