Public Relations And Digital Officer at Eastern Cape Parks & Tourism Agency

Purpose
To effectively manage and elevate the public relations and digital presence of the Eastern Cape Parks & Tourism Agency (ECPTA) its mandate and its reserves. This role involves developing and implementing digital marketing and public relations campaigns to promote tourism and conservation of the Eastern Cape on various digital platforms. The objective is to increase awareness, engage with audiences, and enhance the overall brand narrative of ECPTA through innovative digital approaches and content.

Requirements

•  Bachelor’s degree in Public Relations, Marketing, Communications, Digital Marketing or a related field.
•  Minimum five years of relevant experience in public relations or digital marketing roles including experience in managing digital platforms and social media strategies.
•  Minimum of three years of experience specifically in social media management, with a strong understanding of engagement strategies and analytical tools
•  Basic proficiency with website content management systems and graphic design software. Intermediate proficiency in internet-related applications is required.
•  Code EB driving license.

Key Performance Areas

•  Digital and Content Planning and Implementation: Develop and implement digital PR strategies to enhance brand narrative online. Ensure all additions are integrated with existing digital marketing responsibilities.
•  Website Management: Ensure the website serves as a central hub for both PR and digital marketing content, optimizing user experience and content relevance.
•  Digital Promotion: Conceptualize and execute online promotions that align with both ECPTA marketing and PR objectives.
•  Social Media Management: Incorporate strategic PR initiatives in social media management to foster deeper engagement and online community building.
•  Reporting: Website Analytics and Social Media: Advanced analytics that cover PR campaign effectiveness, in addition to digital marketing metrics.