Retention Marketing Manager at Initiate International

Your key job responsibilities as the Retention Marketing Manager in Johannesburg will include:

• Have a complete knowledge and understanding of all products and facilities
• Manage customer journeys across all touch-points and lifecycle planning, development and execution by conducting an analysis of past and current player activity over the last 12 – 36 months period
• Track customer retention KPIs to optimise results
• Facilitate the design and develop customer engagement and bonusing plans aligned to overall Online Gaming & Sports Betting Marketing strategy
• Benchmark and conduct an analysis of competitor product offerings in the online gaming industry, aligning Campaigns and Bonusing according to customer segmentation
• Have a thorough understanding of online gaming technology and bonusing tools to conceptualise, design and execute relevant campaigns
• Perform a trend analysis and interpretation of current customer needs using business intelligence tools and data
• Develop and manage plans for the implementation of the customer engagement strategy
• Develop and manage plans for the execution of the VIP gaming strategy
• Provide innovative concepts and customer insights to increase player activity, site visitations and revenue spend to online facility

Requirements For This Retention Marketing Manager Job In Johannesburg

• Grade 12
• 3-Year Degree in Marketing is an advantage
• Minimum of 6 years’ experience in CRM, Loyalty and VIP Management preferably obtained in a gaming environment
• Track record of customer journey planning and understanding of data mining and segmentation
• Presentable, enthusiastic and self-driven individual with a natural preference for hosting and managing VIP customers
• Knowledge of online gaming industry