Sales Assistant - Tuks FM at University of Pretoria/Universiteit van Pretoria

JOB PURPOSE:

• The Sales Assistant is responsible for generating an income for Tuks FM through selling advertising to businesses. The Sales Assistant must reach monthly and annual sales targets. The Sales Assistant is the principal point of contact between Tuks FM and its clients. They must ensure that current clients are well maintained and updated regarding the station’s service offering to ensure repeat business, as well as identify new markets and customer leads and pitch prospective customers. They must monitor the competition, maintain good customer relations, and pursue new sales opportunities. The Sales Assistant will also be responsible for the planning and execution of sales related events and activities, both to the benefit of the client and station.

RESPONSIBILITIES:

Responsibilities will include, but are not limited to, the following:

• Manage and drive sales to ensure that revenue targets are met:
  • Represent Tuks FM’s services, starting with a comprehensive understanding thereof, and follow with consumer research to identify how the station’s solutions meet client needs;
  • Meet sales targets, generate leads and build relationships;

• Manage, coordinate accounts and agencies:
  • Compile sales presentations, ensure regular communication, and assist with roadshows;

• Governance, administration and reporting:
  • Ensure record maintenance, monthly reporting and completion of all administration; 

• Client relationship management:
  • Build on existing relationships with clients and make a concerted effort to understand their business needs.

MINIMUM REQUIREMENTS:

• Matric certificate;
• Two years’ sales experience, preferably in radio sales;
• Valid driver’s license, with own transport.

REQUIRED COMPETENCIES (SKILLS, KNOWLEDGE AND BEHAVIOURAL ATTRIBUTES):

• An understanding of radio, and how to utilise it for client campaigns;
• Understanding of different sellable features of the radio, on-the-ground and digital spaces;
• Administrative skills;
• Computer literacy (Ms Office: Word, Excel, PowerPoint, Email and Web applications);
• Communication skills;
• Presentation skills;
• Networking skills;
• Organisational and coordination skills;
• Self-starter and strategic thinker;
• Good conflict management skills;
• Willing to work overtime and over weekends when necessary;
• Travel to clients.

ADDED ADVANTAGES AND PREFERENCES:

• Relevant sales or marketing-related diploma or course;
• Have an existing client base;
• An understanding and experience in the radio landscape;
• Experience with creating radio campaigns.