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  • Posted: Nov 24, 2021
    Deadline: Not specified
  • In Africa our strategy is to grow Diageo’s leadership across beer and spirits by providing brand choice across a broad range of consumer motivations, profiles, and occasions. We are focused on growing beer faster than the market and accelerating the growth of spirits through continued investment in infrastructure and brands with mainstream spirits b...
    Read more about this company


    Sales Executive

    Job Description :

    Purpose of Role        

    The purpose of the role is to grow Diageo share of market in the On Trade by increasing spirits penetration, driving recruitment of consumers into Diageo’s spirits portfolio and building outstanding customer relationships to ultimately outperform the competition.

    Top Accountabilities        

    1.    Territory analysis, planning and execution to drive volume/value growth and achievement of KPIs.
    2.    Implement formal on trade strategy as per defined standards of excellence in Business Plans and Cycle activity.
    3.    Collaborate and build outstanding relationships with the On Trade and Redistributor customers servicing relevant territory.
    4.    Educate and empower outlet staff to become advocates of Diageo brands through educational marketing platforms and other in-store staff incentive programs.
    5.    Plan and collaborate with Reserve Ambassadors to win with the Reserve Portfolio in the right outlets and with the right consumers.
    6.    Implement out of channel opportunities and occasions in line with brand/customer marketing guidelines.
    7.    100% adherence to customer calls as per guidelines per outlet, assigned route and frequency.
    8.    Manage territory budget and enforce to Measurement and Evaluation business principles.
    9.    Live and adhere to the Diageo compliance agenda and code of business conduct.

    Qualifications and Experience Required        

    -    Driver’s licence
    -    3 year diploma/degree will be helpful
    •    2-3 years sales experience crucial, preferably in the FMCG/beverage industry

    Key Behaviours
    Challenger mind-set; problem solver; relationship builder; hard worker; great teammate; innovative; resourceful.

    Key Skills
    S/H management; networking and influencing; communication; selling skills; planning; negotiating; training and development; performance management; systems; commercial competence, teamwork, etc.  

    Method of Application

    Interested and qualified? Go to Diageo on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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