Segment Marketing Manager at Vodafone Global Enterprise

Role Purpose/Business Unit:

• This commercial leadership position drives implementation of the Annaul Segment Strategy through the evaluation of segemt Insights & Analytics, Integrating Behavioral Science Insights, Managing Campaign Calendar, Leading Projects, Supporting Brand & Digital campaigns, developing simplified CX/UX in order to drive flawless market execution with commercially inspired and consumer centric Go to Market plans. The Segment Manager drives achievement of key commercial IBRO KPIs - responsible for growing segment Customer Base ahead of competitors, driving Market Share leadership, encouraging increased service/s penetration, leading in NPS, improving Brand Consideration (Brand Love), and retaining customers through active Churn management whilst improving ARPU/ARPA for the segment(s) - delivering against overall CBU segment P&L targets. The role also drives on time and impactful campaigns in market through the management of a cross-functional Joint Development Team which  – creating a roadmap of propositions and activities for the segment(s), leading performance, innovation and ensuring flawless execution across all key channels and subscriber touchpoints.

Key accountabilities and decision ownership:
Execute Annual Segment Plan:

• Understand the market, competitors and segment opportunities
• Identify customer and commercial opportunities through actionable insights
• Define simple and differentiating segment branded claims and propose activities, propositions and customer experience developments to substantiate these
• Develop a Segment Marketing plan/roadmap and  deliver against this
• Develop and execute on segment distribution and customer/channel investment initiatives 
• Manage market pricing, deals and initiatives using insight to differentiate and behavioural science to manage IBRO 
• Drive and support excellence in go to market execution, coordinating execution of new propositions and existing products 

Manage segment performance:

• Track and regularly report on segment performance, proposing improvement initiatives
• Improve customer experience across key channels 
• Delivery a action based Performance Review leveraging Qlik Sense

Manage and influence cross-functional segment teams:

• Manage teams from all functions to deliver segment plan and improvement initiatives leveraging CVM, Digital, Online, Financial Services and Product 
• Manage agency and internal team briefs end to end 

The ideal candidate for this role will have:
Technical / professional qualifications and experience: 

• Matric essential
• Relevant 3 years Degree or National Diploma essential, with commercial/marketing subjects. Post graduate studies an advantage  and
• Minimum 5 years relevant experience essential in advanced commercial development, channel planning, CX, brand marketing skills with broad based understanding of high impact market program deployment ideally from managing successful consumer P&Ls & category porfolio’s
• Previous work experience in telecoms/technology industries, FMCG and/or financial services

Core competencies, knowledge and experience:

• Segmented Marketing: Proven ability to define segmented opportunities and to create propositions and GTM strategies to exploit them leveraging insights
• Commercial Acumen: Commercial mindset with extensive experience in growth marketing and commercial roles.
• Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmaps – leveraging multiple sources
• Self Leadership: Strong personal impact. Ability to present to senior leaders and EXCO. Ability to communicate complex subjects in a simple way. Story telling capability to drive buy in for consumer centric agenda 

Deadline:24th June,2025