Senior Brand Manager Confectionery - Bryanston at Nestle

A day in the life of the Senior Brand Manager:

• Know your consumer deeply - understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.
• Differentiates consumer segments based on insights.
• Inspire with Brand Vision and Essence - Deeply understand, actively and consistently ensures the Brand Essence governs everything the brand says and does.
• Delight with Product & Packaging Experience - Champions development of relevant and preferred packaging and product solutions to improve the consumer experience and contribute to sustainability goals.
• Win with Shoppers - Understands the relevant shopping environment and behaviours and how it can be leveraged to delight shoppers and improve performance.
• Defines the desired relative price of products within the brand and versus other brands/products so it is aligned with consumers’ perceived value relative to competitors and portfolio strategy.
• Innovate Bigger Bolder Better - Passionately seeks out ideas and leverages internal and external resources to contribute to the development of an innovation pipeline.
• Ensures consumer and Confectionary Professional centricity, applies Innovation levers, maintains vibrancy via relevant innovation and renovation for his/her brands to deliver against commercial objectives.
• Accountable and responsible for providing quality Concept briefs to the I&R and project Managers.
• Plan and Executive Flawlessly - Contributes to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan for consumers.
• Tracks and monitors the performance and strategic alignment of your brand.
• Understands and manages the business impact of marketing spend (PFME) of her/his brand.
• Create Engaging Brand Experiences - Contributes and manages the development process of creating Ownable Brand Propositions and Big Ideas.
• Works in partnership with communication agencies to develop engaging business building communication for consumer.
• Ensures all brand communication contributes to enhancing the company image.
• Embraces e-business and digital to drive brand and business performance.
• Financial & Business Acumen - PFME Budget and Agency Scope of Work management and Profit & Loss understanding.

What will make you successful:

• Minimum 5 years’ experience in Brand or in another commercial function with 2 years Brand Manager experience with a Marketing Degree or background
• Confectionery experience is advantageous.
• Experience working in cross functional teams and strong stakeholder management
• Experience with leading and coaching a team.
• Passion for confectionery.
• Has contributed to the development and implementation of business strategy aimed at increasing brand competitiveness.
• Problem solving and managing for results are critical