Senior Manager Purpose- EM at adidas Group

PURPOSE AND OVERALL RELEVANCE FOR THE ORGANISATION

• Building and driving the strategy for Purpose (People and Planet) programs across Emerging Markets.  
• Build frameworks & operating procedures to assist the EM Clusters on the planning & implementation purpose initiatives. 

KEY RESPONSIBILITIES

• Implement the company’s Purpose "Through sport we have the power to change lives" across EM. 
• Utilize Global and EM data and insights to drive Purpose initiatives across EM clusters and channels in collaboration with adidas Global Purpose, adidas Charitable Giving and the adidas Foundation. 
• Represent EM Purpose partners in discussions with adidas Global and external parties, to drive brand and funding opportunities. 
• Ensure all Purpose partnerships are vetted, and aligned with the adidas Charitable Giving policy. 
• Provide the business with consolidated social impact report across EM. 
• Actively secure and fully manage Purpose budgets across Global, EM and adidas Foundation. 
• Contribute to EM net sales and market share growth by identifying and implementing Purpose initiatives that support EM commercial targets.  
• Lead collaboration with EM DEI, Internal Comms and Brand teams to maximize efforts and grow visibility for our Purpose partners and work.  
• Create Purpose volunteering opportunities for EM staff across all Clusters, in collaboration with HR. 
• Build a virtual Purpose Workstream within EM to drive staff engagement on the topic. 
• Support Clusters in the build and maintenance of their local purpose partner portfolio. 
• Support clusters in activating their purpose partners to drive brand meaning & engagement.  

KEY RELATIONSHIPS

• Global: Charitable Giving, Purpose Marketing, Brand Marketing, Corporate Comms, SPOMA, Business Units. Support functions: Finance, HR, IT, Legal, Internal Comms, DEI. Support disciplines: adidas runners, adidas Football Collective, membership team. 
• EM: SLT, Brand Partners, Brand Activations, Finance, Legal, HR, Brand Activation, Internal Comms, DEI, SCM, IT. 
• EM Markets: SLT, Brand Partners, Brand Activations, Finance, DEI. 
• Others: External Purpose Partners: adidas Foundation, Common Goal, GAiN. 

KNOWLEDGE, SKILLS AND ABILITIES

• Have a genuine empathy and passion towards Purpose work 
• The individual must be senior in profile – 
• Represent EM in budget negotiations and secure Global budget support for EM Purpose. 
• Network on behalf of EM at internal and external industry conferences. 
• Present on behalf of EM both internally and at industry workshops. 
• Highly motivated with a strong track record in the management of adidas Purpose initiatives. 
• Be well organized and possess a strong attention to detail.  
• Knowledgeable in the Purpose landscape across EM, with direct partnership experience. 
• Strong team player with experience in leading cross-functional teams and projects across clusters, making sure execution aligns with brand strategy, and is delivered according to the KPIs. 
• Ability to work in an agile work environment. 
• Mental flexibility, adaptability, initiative and determination, positive, creative, energetic personality, able to influence the agenda, problem-solve and inspire others. 
• Languages: must be fluent in written and spoken English. 
• IT skills:  advanced level in Word, Excel, PowerPoint.  

REQUISITE EDUCATION AND EXPERIENCE/ MINIMUM QUALIFICATIONS

• University degree relevant to Brand management, Communication or Sustainability. 
• Post-graduate qualification a plus (Brand management/ Communication/ Sustainability). 
• At least 5 years relevant experience or evidence of having volunteered in Purpose-related work, working directly with sport-for-good organizations.  
• Proven experience of cross-functional and collaborative working across Brand Partners/ Purpose/ Finance/ Comms across the EM landscape. 
• Passion for adidas and its Purpose: Sport has the power to change lives. 
• Industry: sporting goods/ retail/ consumer goods.