Senior Manager Retail Activations at adidas Group

Purpose & Overall Relevance for the Organisation:

• Directly contribute to the growth, elevation and activation of all retail channels (Own Retail, Franchise and Wholesale), by planning, developing and enabling exceptional campaign activations, consumer experiences and in-store / mall activations across Emerging Markets.

Key Responsibilities:

• Pre-season and in-season retail calendar planning support and management
• Provide clear guidance on Global retail marketing toolkits to enable flawless execution of all Campaigns/Activations across Own Retail, Franchise and Wholesale.
• Elevate EM adaptations of Global toolkits to meet market needs and requirements.
• Ensure campaign targets defined, evaluated and met and are within budget and optimized.
• Feedback on the performance of global campaigns to the Global retail activations and Business unit teams
• Drive retail campaign and activation reporting in line with the Emerging Marketings campaign GTM process.
• Drive and support the creation and activation of market relevant local and cultural moments/ campaigns
• Be knowledgeable about the targets and performance of EM stores, understand which Retail Marketing levels need to be activated to impact which KPIs and propose how to activate them as needed.
• Work closely and cross-functionally with the country cluster Retail teams to pro-actively assess any performance issues and develop the tactical retail marketing solutions that might be needed to address these.
• Identify optimal retail marketing agencies and/or vendors both in terms of output and cost.
• Co-create and drive transparent, up to date MWB management processes and tools. This includes input into annual MWB planning process.
• Lead, manage and take ownership for the team, ensuring all team members have the knowledge and practical skills required while promoting an inclusively and high-performance culture by setting clear expectations and individual goals.
• Define individual training and development requirements for each team member.
• Evaluate the competencies of his/her team members on a regular basis and provide prompt and constructive feedback.

Key Relationships:

• Global retail activations
• Global concept and visual merchandising
• Emerging Markets Omni-channel
• Emerging Markets Brand Planning
• Emerging Markets BU Directors
• Emerging Markets Brand Activation
• Emerging Markets DTC Excellence and Merchandising
• Country cluster Omni-channel leads
• Country cluster Trade marketing (Own Retail, Franchise and Wholesale)
• Country cluster Retail activation
• Country cluster Visual Merchandising

Knowledge, Skills and Abilities:

• In-depth knowledge of the industry, market trends, and marketing/activation strategies
• Ability to speak, read and write English fluently.
• Solid business acumen and in-depth knowledge of Retail KPIs
• Highly creative and numerate with the ability to understand and analyze data and produce actionable insights and solutions
• Solid interpersonal, networking and negotiating skills
• Strong leadership, problem-solving and decision-making abilities
• Strong presentation skills
• Ability to travel both domestic and internationally as needed
• Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint

Requisite Education and Experience / Minimum Qualifications:

• University degree in business, ideally with a marketing and sales focus or equivalent professional experience
• 8+ years of functional experience in merchandising/product, marketing, sales/retail required, ideally in sporting goods, fashion or other youth culture brands
• Minimum 3 years team management experience