Senior Specialist Brand Marketing Africa - EM South at adidas Group

Key Responsibilities:

• Plan and drive the execution of the local Brand Activation calendar. Ensuring this calendar is focused on key brand priorities and drives local market initiatives where relevant.
• Work closely with the brand comms manager to execute and follow through on brand campaigns in the local markets.
• Support the ideation and creation of high quality, market relevant retail elements across the different Africa stores.
• Support in the building of a locally relevant SPOMA and EIM partner portfolios in the different Africa markets.
• Manage trade marketing responsibilities in alignment with Emerging Markets South Omni Manager
• Support partner relationship management & strategy development. Including the scouting and securing of new, culturally relevant partners.
• Creation of a digital advertising campaigns for markets with ECOM channels.
• Work closely with Emerging Markets South Marketing team and line manager to develop and drive an aligned brand strategy for required countries.
• Close collaboration with Africa Export team to ensure marketing initiatives supports the strategic business plan and delivers against the set KPI’s.
• Effectively manage external agencies to support the execution of the brand strategy.

KPI’s:

• Country Net Sales and Margin
• Market Share in key categories
• Brand Awareness and sentiment
• Media and PR performance KPI’s
• Key partner activations

Key Relationships:

• Emerging Markets South Africa Export Team
• Manager Brand Comms Africa
• Emerging Markets South OMNI Marketing Team
• Emerging Markets South Africa Export Franchise Excellence Manager
• Emerging Markets South Africa Export VM Excellence Lead
• External Agencies

Knowledge, Skills and Abilities:

• Solid Understanding of brand communication, marketing mix (media, events, sponsorship, trade marketing, PR) with a global brand or retailer (sporting goods/lifestyle preferred).
• Deep understanding of local market, brand landscape and youth culture.
• Advance user of MS office suite of products.
• Solid collaborative skill set and passion for marketing and retail.
• Experience in working in a complex matrix organization.
• Strong presentation and influencing skills.
• Experience managing external agencies and partners.

Requisite Education and Experience / Minimum Qualifications:

• University degree in Marketing
• Minimum of 3-5  years equivalent professional experience, ideally in Marketing with a focus on Brand Management
• Fluent in English