Senior Trade Marketing Manager - JHB at Reckitt

Your responsibilities

In summary, you'll:

• Develop trade marketing tactics in line with business goals to boost sales and brand recognition.
• Conduct market analysis to unlock opportunities and monitor competitive activities.
• Collaborate with sales and marketing teams to ensure strong in-market executions.
• Plan and roll out compelling promotional campaigns and events.
• Build strong relationships with trade partners and support the sales team with strategic marketing tools.
• Manage trade marketing budgets effectively while maximising return on investment.

The experience we're looking for

• Solid background in Trade marketing, sales or marketing with a proven track record of crafting compelling trade strategies
• Minimum 2-3 years FMCG experience in Sales Key Account positions, preferably Drug/Pharmacy channel experience
• Minimum 2-3 years Trade Marketing Management experience
• Insight driven with a strong understanding of trade channels and consumer behavior.
• Excellent ability to analyse data and translate it into actionable strategies.
• Creative thinker with a results-driven mindset and ability to adapt to market shifts.
• Effective communicator and influencer, adept at stakeholder engagement and negotiation.
•  Must have a full understanding of financials including being responsible for the P&L and ROI analysis of your portfolio
• Proficient in using Syndicated Data (e.g., Nielsen /IQVIA/IRI) and tools such as Excel, PowerPoint, and relevant category management software.