SEO Content Marketing Executive (Cape Town) at Travelopia

As a SEO Content Marketing Executive, you'll be the driving force behind the creation of world-class content that reflects Le Boat's SEO ambitions across multiple domains and markets. Collaborating closely with our SEO Manager, you'll shape the way we engage with our audience, making a real impact on our digital presence.

What you will be doing:

• Develop global SEO content plans and manage their execution with support from Marketing teams
• Perform competitor analysis including audience, data and topic research
• Create unique content and compelling campaign ideas that drive traffic and coverage
• Audit and optimise existing content
• Work closely with our content and social media team to ensure integration of our activities
• Develop strong relationships with subject-matter experts to collaborate on authoritative content
• Educate regional marketing teams to help improve the quality of the local content and translations
• Develop outreach strategies for priority markets, creating plans and roadmaps from a digital PR and outreach perspective in collaboration with PR teams and agencies
• Work closely with our marketing teams and PR agencies to follow up on PR activity and help convert backlink opportunities
• Report on content performance
• Ad hoc SEO support

What we are looking for:

• Good knowledge of on-page and off-page SEO
• Prior proven experience in digital PR and outreach
• A passion for delivering quality content, putting the user at the heart of the creation process
• Great writing skills
• Creative thinking, able to identify unique angles / opportunities
• Experience in managing campaigns across several markets and languages
• Strong planning, project management and organisation skills
• Experience of digital PR tools such as BuzzStream / Snov.io
• Fluency in French or German is highly advantageous, but not a core requirement