Social Media Manager - (AD-L7.1) at Zutari

Introduction to the role:

• The Social Media Manager will oversee our company’s interactions with the public through implementing content strategies on social media platforms. Duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.  This role will elevate the impact of our business’ projects on society and clients, through social media channels.

Role responsibilities:

• Utilize social media marketing tools to create and maintain the company’s brand.
• Working with marketing professionals to develop social media marketing campaigns.
• Build brand awareness and narrative of Zutari through social media.
• Raise the Zutari brand eminence through our social media.
• Interacting with customers and other stakeholders via the company’s social media accounts.
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.

Minimum requirements:

• A bachelor's degree in internet marketing, social media, communications, journalism or a related field
• Proven track record of creating compelling digital content on social media
• Deep understanding of digital marketing strategies and tools
• Experience with analytics tools (e.g. Google Analytics, social media insights) and CRM software
• Proven experience in managing multiple projects and deadlines in a fast-paced environment
• Experience in working across the business and marketing team (diverse team of marketing professionals, including specialists in digital marketing, website, content creation, public relations and graphic design)