Specialist Digital Activation - EM South at adidas Group

Purpose
Support the development and implementation of digital experiences on adidas web and app platforms. Offer key support to ensure the strategy and initiatives are flawlessly executed.

Key Responsibilities

• Act as a key support to the Senior Manager Digital Activations, Emerging Markets South.
• Lead the implementation of integrated digital marketing campaigns on both .com and App platforms.
• Maintain holistic digital activation seasonal calendars, including commercial initiatives.
• Coordinate and monitor digital implementation of campaigns and product drops on .com and App in collaboration with Global/Hub stakeholders and local eCom and brand team.
• Ensure execution and implementation is aligned to Global/Hub guidelines.
• Responsible for executing the consumer journey online as per global guidelines.
• Responsible for briefing in and doing post live checks on Product Landing Pages and Campaign Pages.
• Responsible for briefing in promotion mechanics for.com and App.
• Define activation executions and content needs.
• Write creative briefs as required and evaluate work.
• Work closely with the Membership and Performance Media teams to support online activations, ensure alignment and integration across touchpoints.
• Support and assist external agencies in the development of key digital initiatives and tools.
• Work closely with the Brand Marketing team to gather assets throughout the year for digital communication executions.
• Management of the necessary T&C’s per online offers, managing the necessary T&C approvals and uploading of T&C’s.
• Remain abreast of current digital marketing tools and techniques.
• Other duties as assigned by supervisor.

Key Relationships

• EM South Marketing team.
• Advertising and digital agencies.
• Counterparts in EM Hub and global when applicable.

Key KPIs
EM-South Online Net Sales.
Digital KPIs (Net Sales, AOV, CTR, Bounce Rates).Execution excellence in brand campaigns, product launches and commercial promotions.

Knowledge, Skills and Abilities

• Written communication skills.
• Experience in project management – including critical path management to deliver projects on time and within budget.
• Experience with digital production process and technical nature of developing digital marketing initiatives.
• Detail-oriented and highly organized.

Requisite Education and Experience / Minimum Qualifications

• 1-3 years experience in online marketing.
• University Degree in Marketing, Communications, Design, Business, or a related field.
• Fluent in English (spoken and written).