Job Vacancies at Diageo

Job Description :

• This is a commercial position aimed at building the  Reserve Luxury Portfolio knowledge, awareness and  adoration with our Diageo Reserve Luxury Portfolio
• sales forces as well as the TLA/Pacemaker stakeholders,  driving and inspiring customer loyalty and demand,  which will, in turn, transform into consumer demand.
• There is a need to improve the distribution and  especially the rate of sale of our Reserve Luxury  Portfolio, and the Ambassador is pivotal in not only  ensuring our TLA/Pacemaker accounts are serviced to  a level where perfect serves/rituals, recommendation, visibility, in-outlet rotation activities, account promotions,  events and competitions drive a constant turnover of our brands, but that they are all to the Reserve Luxury  Portfolio standard.

Increased distribution and rate of sale in identified TLA/Pacemaker accounts

Increased distribution and rate of sale in core retail stores that cater to high-end consumers  (staff/key client mentor sessions).

Conduct comprehensive trainings, tastings, samplings, master-classes, dinners, across  the Reserve Luxury Portfolio of internal and external customers and targeted consumers.

Create structured monthly meetings with quarterly reporting to key sales and marketing  stakeholders.

Execution of Reserve Luxury Portfolio On-Premise and Retail activity (for example – and not  an exhaustive list – to include):

– Mapping and building a database of key stakeholders in the accounts and number trained,  number of persuasion programmes developed, % steal of share from the competition, quantified  incremental sales linked to activity, building advocacy, improving visibility, menu share, POS  presence, creation of bespoke menu/cocktail lists, World Class execution).

Prospect and build strong relationships with gurus/influencers in key markets, while maintaining  and nurturing current relationships.

Together with the relevant teams, turns the Reserve Luxury Portfolio PR strategies and executional  best practice into appropriate in-market actions.

Continually re-evaluate current Reserve Luxury Portfolio accounts and help acquire new accounts  based on market trends.

Inspire consumers, customers and trade to advocate Reserve brands.

Be the central reference point for the bartending community, creating a bartender network  and championing Reserve brand and World Class fraternities.

In conjunction with the brand manager identify, develop and manage local marketing activities  including locally-based brand opportunities.

Deliver special events in a way which provides positive surprises for our consumers and customers.  Organise and co-ordinate launch activity and promotions in line with brand.

Act as the face of the brand and Diageo – be proud of what you do.

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Job Description :

Support commercial finance and commercial team to establish the right processes for the management and processing of customer contracts, rebates, pricing and claims including overall oversight and governance.

• Catalogue and maintain all customer contracts
• Customer masterdata support (i.e. linking accounts) and creation of customer budgets
• Draft, Maintain and ensure compliance against all rebate and pricing mandates and controls (SOA, CARM and GAR)
• Customer trading term management –
• Processing customer rebates;
• Tracking and reporting on rebates and ESD;
• Verification and payment of rebates and
• Rebates and ESD accruals and reconciliations.

Pricing coordination –

• Manage annual price increase process;
• Maintain and administer pricing including loading of pricing, new SKU pricing and verifying and working with master data team to ensure integrity of pricing masterdata;
• Investigating pricing queries; and
• Processing of deal into the system by Customer.
• Co-op spend tracking and management.
• Advise and support Commercial Finance and Commercial teams in respect of financial implications of trading terms and pricing through monthly reporting on % spend, adherence to controls and mandates and support on customer profitability and M&E analysis.

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Purpose of Role

• To drive Volume, NSV and Market share growth through Diageo SA’s Distributor Channels
• To manage and monitor the Pricing, Availability and Distribution and Visibility of Diageo brands through Diageo SA’s Distributor Channels.
• To manage the interface between Main Market and RTMP to ensure that pull plans are in line with the push plans into RTMP.
• Be the champion of Main Market demand creation in order to keep the tension between the On Trade Teams and RTMP KAM’s.
• To ensure Diageo’s RTM capabilities and solutions are developed and ahead of our business needs.
• Be the relationship custodian of Key RTMP’s nationally.
• To build relationships with the Duty Free customers while ensuring align comply with all of Diageo’s CARM and GAR policies.

Top Accountabilities

Strategic and Operational

• Develop Strategic plans and budgets for all Distributor Channels which meets area guidelines and objectives.
• Cascade the Diageo SA strategic objectives into the Distributor Channel customers to ensure “line of sight” or alignment.
• Lead the development of brands through trade marketing activities aligned the Diageo SA cycle plan, in order to achieve targets in terms of volume, market share and value.
• Identify business risks related to the Distributor Channels customers, develop contingency plans to address them (Opposition, AIT, Macro/Micro Environment).
• Develop business case for pricing and other projects to drive achievement of AOP.
• Working with Customer Marketing, lead Shopper and Trader insights sharing with RTMP’s in order to influence the customer’s spirits category agenda.

Leadership

• Lead team to deliver results, manage business from strategy to execution.
• Drive positive value survey results.
• Communicate and translate the Leadership standards into a “way of living” that inspires enthusiasm and commitment
• Establish clear goals consistent with Leadership standards, as well as clear roles and responsibilities for our people.
• Empower and support team to drive high performance.
• Demonstrate high commitment to personal and team development allocating meaningful time and resources to people.

Management

• Mobilise resources to realise company AOP. Ensure regular monitoring of AOP.
• Ensure the implementation of common platforms and best practices in line with Diageo SA standards.
• Ensure effectiveness of controls over business processes and integrate Audit function as a real business partner. (CARM and GAR Compliancy through the line)
• Lead and control the internal environment of the company in accordance with Company Policies and in order to minimise business risks.
• Ensure timeous and accurate reports of opposition, illicit, market trends, volume trends and other market information on a daily, weekly, monthly, quarterly basis.   

Relationships

• Build a company corporate image whilst operating to the highest standards of business ethics, environmental, health and safety.
• Develop cross functional culture and support interaction across all levels of the company.
• Create sustainable investment contracts for business partners to strengthen the relationship.

Innovation

• Drive at least three innovation to implementation per quarter outside the innovation calendar. (Initiatives should be around, growing sales, doing things differently, growing share, NRM)

Qualifications and Experience Required

Knowledge/Qualifications

            Suitable degree

• Business/leadership qualification will be advantageous. 

Skills 

•             Communicates and interpersonal skills
•             Strong negotiation skills
•             Strong people leadership
•             Ability to multi task
•             Capable of planning and prioritization
•             Passion to develop people
•             Higher entrepreneurial sense of doing business
•             Strong Analytical and Quantitative skills       
•             Information Management
•             Strong work ethic and a Team player

Self-starter, self-motivated and driven
Experience

• 10 Year’s experience in a Marketing, Sales and environment within a FMCG industry -
• 5 Year’s senior Management experience in a Marketing, Sales and environment within a FMCG industry.
• Relevant RTM Experience in FMCG
• Proven track record as a leader of a team
• 3 years’ experience with duty free and cross boarder distributor management - beneficial

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Job Description :

• To drive recruitment and build strong mental availability of our brands amongst consumers by engaging them in key occasions with memorable and relevant brand experiences and ensuring these are amplified for massive reach. To lead culture through consistent consumer engagement in moments that matter with our iconic brands. Ultimate result being delivering profitable growth for Diageo South Africa.
• Accountable for the development and delivery of all consumer events as well as the amplification of all marketing activities, events & activations via PR.  They will build and utilize a network of key influencers & media to drive effective and exciting activations and cultural relevance across all of our brands, in order to create a step change in the effectiveness and efficiency of our events spend.

• Lead the development & delivery of the executional plans with clear KPIs to drive cultural relevance, events and sampling programs for all key brands.
• Work with the marketing teams & the eventing channel (commercial/sales) to define the appropriate goals, budgets and strategies to deliver the events calendar.
• Ensure the events programmes for all key brands is optimized for maximum efficiency and effectiveness.
• Build a network of media & influencers (industry experts, bar tending communities, critical consumer communities, celebrities, bloggers and community leaders) and leverage them to build cultural relevance, positive endorsement and support for our key brands & events.
• Leverage media & influencer relationships to drive brand advocacy, recommendations and trial.
• Manage the PR & Eventing agency base to ensure that we have the right agencies and people within the agencies to effectively deliver our business plans & are executing efficient and effective plans.
• Challenge standard practice to ensure Diageo is known as the best and most innovative in events execution as well as PR amplification.
• Drive marketing effectiveness (return on investment) continually.
• Own culture of compliance within the PR & events space both internally & externally, ensuring full compliance to DMC, GAR and CARM requirements.
• Consolidate reporting on key initiatives and performance and intervene where required.
• Search and Spin initiatives across the region.