Brand Ambassador at Diageo

Job Description :

• This is a commercial position aimed at building the  Reserve Luxury Portfolio knowledge, awareness and  adoration with our Diageo Reserve Luxury Portfolio
• sales forces as well as the TLA/Pacemaker stakeholders,  driving and inspiring customer loyalty and demand,  which will, in turn, transform into consumer demand.
• There is a need to improve the distribution and  especially the rate of sale of our Reserve Luxury  Portfolio, and the Ambassador is pivotal in not only  ensuring our TLA/Pacemaker accounts are serviced to  a level where perfect serves/rituals, recommendation, visibility, in-outlet rotation activities, account promotions,  events and competitions drive a constant turnover of our brands, but that they are all to the Reserve Luxury  Portfolio standard.

Increased distribution and rate of sale in identified TLA/Pacemaker accounts

Increased distribution and rate of sale in core retail stores that cater to high-end consumers  (staff/key client mentor sessions).

Conduct comprehensive trainings, tastings, samplings, master-classes, dinners, across  the Reserve Luxury Portfolio of internal and external customers and targeted consumers.

Create structured monthly meetings with quarterly reporting to key sales and marketing  stakeholders.

Execution of Reserve Luxury Portfolio On-Premise and Retail activity (for example – and not  an exhaustive list – to include):

– Mapping and building a database of key stakeholders in the accounts and number trained,  number of persuasion programmes developed, % steal of share from the competition, quantified  incremental sales linked to activity, building advocacy, improving visibility, menu share, POS  presence, creation of bespoke menu/cocktail lists, World Class execution).

Prospect and build strong relationships with gurus/influencers in key markets, while maintaining  and nurturing current relationships.

Together with the relevant teams, turns the Reserve Luxury Portfolio PR strategies and executional  best practice into appropriate in-market actions.

Continually re-evaluate current Reserve Luxury Portfolio accounts and help acquire new accounts  based on market trends.

Inspire consumers, customers and trade to advocate Reserve brands.

Be the central reference point for the bartending community, creating a bartender network  and championing Reserve brand and World Class fraternities.

In conjunction with the brand manager identify, develop and manage local marketing activities  including locally-based brand opportunities.

Deliver special events in a way which provides positive surprises for our consumers and customers.  Organise and co-ordinate launch activity and promotions in line with brand.

Act as the face of the brand and Diageo – be proud of what you do.