PPC Specialist at Roobix

Key Responsibilities:

• Developing, implementing and monitoring paid media strategies for a diverse portfolio of clients throughout their service lifecycle with a focus on delivering genuine ROI.
• Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Compile valuable, data driven reporting with analytical insights and recommendations
• Drive client performance management activities across the team to include: optimisation activities, innovation towards client performance, daily checks and best practice processes.
• Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap.
• Showing initiative to improve processes and mentoring and development of specialists within the team

Need to haves:

• Minimum three to four years’ experience in a similar role
• Google AdWords and Analytics certified
• Knowledge of Google Analytics, GTM, Remarketing, GSP, Display, Mobile Optimisation, Shopping, Dynamic Remarketing.
• Strong analytical skills with the ability to interpret data constructively
• Ability to work in a very fast-paced, innovative environment with tight deadlines
• Strong project management skills and ability to prioritize and make progress on multiple concurrent projects as well as share progress with your team
• The ability to use both data and intuition to inform decisions and optimise campaigns
• Excellent interpersonal skills and confidence in front of clients and internally
• Passionate about the industry and continually looking to innovate and lead
• Presentation skills and be comfortable in the training / mentoring environment.

Love to haves:

• Experience in social media paid advertising
• Proficiency in Data Studio
• Proficiency in Wordstream
• Copywriting experience
• Agency experience

Personal skills/attributes:

• Passion for all things digital and a healthy appetite for learning.
• Strong interpersonal skills, with excellent written and verbal communication skills
• Strong entrepreneurial spirit and client-centric mind-set.
• A natural ability to manage workflow, prioritize critical tasks and assignments.
• Strategic thinker with creative problem-solving abilities
• Passionate about doing meaningful work within the SME environment.