Marketing Director at Tiger Brands

Job description

Please note: Tiger Brands is an equal opportunity employer and all applications are considered within our Employment Equity policy

Please note that your interest expressed in this career opportunity will be treated in the utmost of confidence.

Overview

Tiger Brands is embarking on a complete business transformation. The new transformation impacts everything we do, ways of working, new operating model and ensuring we achieve our objective of being a great place to work – whilst ensuring a culture of high performance.

The Category function owns the primary P&L and drives a multi-disciplinary team across functions (Category Marketing, Sales, Supply Chain, HR and Finance) to meet the business P&L targets.

Category marketing is responsible for building priority brands to drive growth in South Africa and beyond. They drive category innovation, working with R&D to identify new opportunities that will meet consumer needs, and deliver winning campaigns that engage and delight our consumers.

The focus will be to realising growth and cost synergies in our business through streamlining decision making, getting the best return on investment, sharing best practice, identifying new growth

opportunities and turbo-charging innovation to improve effectiveness of marketing efforts

We are looking for well-rounded consumer goods experience – spanning Marketing and preferably Customer roles with consumer and insights-driven obsession – whether or not this is an area you have worked in before, you will have a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making. Strategic savviness and financial acumen are critical – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers

Although brand focused, having retail channel know how – a robust understanding of both modern and general trade is a valuable skill and experience to have.

THE JOB AT A GLANCE

You are a Marketing Director at the top of your game, with P&L accountability for your brands and the category. You are focussed on growing the market share and margins of our leading brands, in South Africa and beyond. You will develop and manage sustainable branded product propositions and category marketing strategies that meet the demands of the consumer and Category market dynamics. As a natural visionary, you support category strategy development, drive category marketing strategy, and work across the business with Customer, Marketing, R&D and Integrated Supply Chain to drive the brand. You will be supported by Group Marketing to ensure all activity is developed in line with the strategic guidelines.

WHAT YOU WILL DO

• Develop marketing strategy within the framework of the category strategy set by the Category Managing Director, with a focus on profitability, brand building and new product development activities
• Own your category and brand P&L – shrewdly managing the portfolio of brands under your control to deliver against targets for the category and Tiger in South Africa and beyond
• Craft the overall category brand blueprints and plan for your brands to ensure delivery of P&L targets at the Category and Portfolio level
• Identify the pipeline of NPD initiatives (innovation, renovation, value engineering), pricing (working with the strategic pricing CoE), campaign planning, and RTM strategy development for local and international markets
• Use your marketing expertise to deliver excellence in brand activation
• Develop a deep understanding of the market, consumer preferences within your category and markets, ensuring all brand and marketing activities are rooted in category and consumer insight and complemented by a solid understanding of market and competitor dynamics
• Evolve the category by driving innovation, identifying new markets, new channels and NPD opportunities (renovation, innovation and value engineering) and working with R&D to drive these through to launch
• Report on category and brand marketing performance, relative to the competition, to the Category Director, identifying corrective actions, and directly manage marketing budget to ensure excellence
• Partner with the customer function to ensure that customer and shopper marketing is aligned with broader marketing plans for the category
• Build top talent for the business by coaching others and providing skills development opportunities

DESIRED SKILLS, KNOWLEDGE AND EXPERIENCES

Please note: Only candidates who meet the criteria below will be considered

Minimum Qualifications

• A relevant marketing degree
• Experiences required to perform in the role
• At least 5 years in a executive brand and category marketing role
• 10 years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence
• Proven record of success delivering compelling consumer communications and managing agencies to deliver campaigns across a diverse range of media
• Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
• Prior experience working within a dynamic brand team, recognised as a team player capable of building relationships quickly and exciting others with your natural passion for brands

Key attributes and competencies

• Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
• Consumer obsession and insights-driven – whether or not this is an area you have worked in before, you will have a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
• Retail channel know how – a robust understanding of both modern and general trade

Measures

• Marketing ROI
• Brand health
• Market share (%)
• Net Sales volume and value growth
• Gross margin
• % of sales from innovation and incremental gross margin
• ATL performance vs. targets
• Weighted / numeric distribution
• Volume of consumer complaints