3620: Stories Team – Story Lead (Marketing Manager) at Accenture

Key Responsibilities

• Under the direction of a Stories Program Manager, the story lead will: 
• Collaborate with client account teams, writers, and marketers on the strategic positioning, execution, and promotion of our best stories. You will help shape the idea and direction of the story– often fully integrated with cross-functional teams until launch of the story.  This includes participation in story interviews and development [writing and editing are essential] to help influence the direction of the story or determine if a larger story exists.
• Collaborate with top business leaders to identify their strongest stories to showcase Accenture’s brand and business strengths.  Once created, continually look for moments to continue promotion of the story.
• Work with our data and analytics teams b-  monitoring the data around story uptake and performance– looking for opportunities to optimize the story where possible if underperforming.  
• Promotion, innovation, and ideas are at the heart of better storytelling.  Identify new ways of telling stories as well as promotion opportunities both internally and externally that will raise awareness and uptake of stories.
• A keen eye for visual storytelling, ensuring best-in-class images, complementary content and well-designed landing pages, templates and videos will also be required.  
• Work across time zones and with people from dozens of countries, working in English but notably with many non-native English speakers. 
• Embrace the latest technologies and tools used to collect, maintain, and disseminate stories. 

Skills, Experience, and Education

• A demonstrated ability to edit, write and verbally share stories that focus on business, technology, and human-focused topics.
• An inquisitive, investigative approach to interviewing to get the best, big picture story from our client teams that will support our brand.
• A demonstrated ability to work effectively in complex, challenging