Brand Ambassador at Diageo

Job Description :

This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration with our Diageo Reserve Luxury Portfolio

sales forces as well as the TLA/Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.

There is a need to improve the distribution and  especially the rate of sale of our Reserve Luxury  Portfolio, and the Ambassador is pivotal in not only  ensuring our TLA/Pacemaker accounts are serviced to  a level where perfect serves/rituals, recommendations,

visibility, in-outlet rotation activities, account promotions, events and competitions drive a constant turnover of

our brands, but they are all to the Reserve Luxury Portfolio standard.

KEY DELIVERABLES

Increased distribution and rate of sale in identified TLA/Pacemaker accounts

• Increased distribution and rate of sale in core retail stores that cater to high-end consumers (staff/key client mentor sessions).
• Conduct comprehensive training, tastings, samplings, masterclasses, and dinners, across the Reserve Luxury Portfolio of internal and external customers and targeted consumers.
• Create structured monthly meetings with quarterly reporting to critical sales and marketing stakeholders.

Execution of Reserve Luxury Portfolio On-Premises and Retail activity (for example – and not an exhaustive list – to include):

• Mapping and building a database of key stakeholders in the accounts and number trained, number of persuasion programmes developed, % steal of share from the competition, quantified incremental sales linked to activity, building advocacy, improving visibility, menu share, POS presence, creation of bespoke menu/cocktail lists, World Class execution).
• Prospect and build strong relationships with gurus/influencers in key markets, while maintaining and nurturing current relationships.
• Together with the relevant teams, turns the Reserve Luxury Portfolio PR strategies and execution best practices into appropriate in-market actions.
• Continually re-evaluate current Reserve Luxury Portfolio accounts and help acquire new accounts based on market trends.
• Inspire consumers, customers and trade to advocate Reserve brands.
• Be the central reference point for the bartending community, creating a bartender network and championing Reserve brand and World Class fraternities.
• In conjunction with the brand, the manager identifies, develops and manages local marketing activities including locally-based brand opportunities.
• Deliver special events in a way which provides positive surprises for our consumers and customers.  Organise and coordinate launch activities and promotions in line with the brand.
• Act as the face of the brand and Diageo – be proud of what you do.

EXPERIENCE REQUIRED

• Post-secondary education in business/related area.
• Excellent knowledge of the drinks and non-drinks luxury goods sector (previous bartending experience is recommended although not mandatory).
• Proven passion for living life in the luxury sector and bringing our brands to life.
• Passion to live in the on-trade environment and spend time in the field both in daily calls and in evening informal visits.
• Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff.
• Outstanding and proven presentation and communication skaills.
• Must possess solid knowledge of the spirits category and excellent mixology skills.
• Proven training ability and persuasive selling skills.
• Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights.
• Passion for the high-end drinks business and wine concerning customers and consumers.
• Good informal relationships with wine, culinary and lifestyle journalists are an asset.