Brand Ambassador & Events Co-ordinator (Wearables & Sports Products) at Core Group

Job Description

• Are you passionate about fitness, sports, and cutting-edge wearable technology? Do you thrive on the energy of events and enjoy connecting with communities? We’re looking for a dynamic Brand Ambassador & Events Co-ordinator to bring Apple Watch experiences to life across South Africa.
• In this role, you’ll plan and execute a year-round calendar of fitness and sports activations — from races and gym events to in-store workouts — while personally representing the brand as a credible and enthusiastic ambassador.
• You’ll manage everything end-to-end: event strategy, partner engagement, logistics, social content, and on-site activations.

What You’ll Do

• Develop and deliver a 12-month events calendar for Apple Watch activations in collaboration with partners, communities, and retail teams.
• Build and maintain strong partnerships with race organisers, gyms, clubs, and brands to secure premium event placements.
• Own all event logistics, including supplier bookings, staffing, demo devices, signage, and budgets.
• Actively participate at events (e.g., runs, spin classes, fitness activations) while showcasing Apple Watch features in real time.
• Capture and package authentic stories and social content for our digital channels.
• Generate qualified leads, drive iStore App downloads, and create seamless customer experiences at every activation.
• Track, analyse, and report on event performance, content engagement, and ROI.
• Collaborate with cross-functional teams to align in-store and online momentum before and after events.

Min Requirements:

• Relevant Degree, ideally in Sport Science/Biokinetics, Marketing, Communications, or Event Management
• 2+ years hands-on experience in events coordination/production.
• Genuine involvement in endurance or fitness communities (running, cycling, gym, Hyrox, etc.).
• Valid driver’s licence and willingness to travel nationally and work weekends.
• Strong operational skills (planning, budgeting, logistics) and partner relationship management.
• Confident, credible presence at events with a passion for brand storytelling.
• Mobile content creation skills (photo/video editing, short-form content).
• Familiarity with the Apple ecosystem (Apple Watch, Fitness+, iPhone pairing) is advantageous.
• Comfortable with basic analytics and reporting tools (e.g., UTM, Meta/TikTok/YouTube/GA4).

Why You’ll Love Working With Us

• Be at the heart of the Apple Watch fitness community in South Africa.
• Work on exciting, high-energy events across the country.
• Join a passionate team that values excellence, creativity, and authentic engagement.