Brand Manager: Financial Services - Brackenfell at Shoprite Group of Companies

Purpose of the Job    

The Brand Manager will play a critical role in the development and implementation of the company's marketing strategy and will be responsible for managing and executing marketing campaigns to support the expansion and growth of the company's products and services. The role will collaborate with the Marketing Manager to design, develop, and execute effective marketing campaigns across multiple channels and platforms. The Brand Manager will also be responsible for managing the e-CRM execution, monitoring the effectiveness of campaigns, preparing post-campaign reports, and providing recommendations to drive continuous improvement. Additionally, the Brand Manager will stay up to date with the latest trends and insights to identify opportunities to advance the eCommerce marketing strategy.

Job Objectives    

• Collaborate with the Marketing Manager and other functional areas to design, develop, and implement Company content and material across multiple media channels and platforms (traditional & digital).
• Manage the e-CRM execution, tracking, and troubleshooting any issues.
• Manage all approvals across all key stakeholders within the business.
• Liaise with media agencies in developing marketing campaigns, ensuring that the objectives, requirements, budget, and timeline for each campaign are clearly communicated.
• Analyse and monitor the effectiveness of all Company content and material to ensure campaigns are running as expected.
• Prepare post-campaign reports or dashboards to demonstrate the effectiveness and results of each campaign, providing recommendations to drive continuous improvement in the eCommerce marketing environment.
• Assist the Marketing Manager in developing and implementing eCommerce marketing strategies (i.e., Paid Media Strategy and Social Media Strategy).
• Support the Marketing Manager with the execution of the social media and paid media strategies, and the relevant analytics.
• Continually refine and improve marketing procedures and methods and identify opportunities to advance the eCommerce marketing strategy.
• Identify, establish, and implement best practices on advertising campaign set-up, optimization, measurement, and reporting.
• Keep up to date with the latest trends in the market and contribute insights and ideas to enable continuous improvement.

Qualifications    

• Bachelor's Degree in Marketing, Business, or equivalent – (essential).

Experience    

• 3+ years of digital marketing experience – (essential).
• 3+ years of marketing experience in retail or related business field – (essential).
• Experience working with e-CRM – Email (Everlytic, MailChimp or similar), SMS, push notifications, and in-app messaging – (preferred).
• Experience working with paid media, targeting, and audiences – (preferred).
• Experience managing social media pages and channels – (preferred).

Knowledge and Skills    

• Proficiency in using MS office and Excel