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  • Posted: Jun 23, 2022
    Deadline: Not specified
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  • PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the worl...
    Read more about this company

     

    Brand Manager: Pasta

    Accountabilities

    • Brand Plan executed
    • Product Innovation support
    • Pack Development support
    • Customer Management (Provide support)
    • Instore Execution
    • Marketing Budget adherence / reporting
    • Agency Liason
    • Creative ATL
    • Creative BTL
    • Activation Agencies
    • Pack Design Agency
    • Media Planner
    • Media Buyer
    • PR Agency
    • Digital Agency
    • Market Research Agency
    • Cross-functional team relationship management (sales force, merchandising team)

    Qualifications/Requirements

    Key skills / Requirements

    • Formal Marketing qualification - Diploma / Degree minimum.
    • Sound knowledge of marketing principles and at least 3 years experience of the FMCG market.
    • Knowledge and understanding of consumer and shopper behavior in each Category across LSM Profiles (high-, middle- and low income segments.
    • Media options and consumption habits in each Category.
    • Commercial astuteness to be able to manage brand activities versus commercial ROI.
    • Understanding of the entire value chain to be able to develop fit-for-purpose brand solutions.
    • Ability to interpret data, such as Nielsen, to detect changes in trends.
    • Project Management skills.
    • Trade intelligence: knowledge of different trade channels, characteristics, performance drivers, shopper profiles within each.

    Method of Application

    Interested and qualified? Go to PepsiCo on www.pepsicojobs.com to apply

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