Brand Manager: Pasta at PepsiCo

Accountabilities

• Brand Plan executed
• Product Innovation support
• Pack Development support
• Customer Management (Provide support)
• Instore Execution
• Marketing Budget adherence / reporting
• Agency Liason
• Creative ATL
• Creative BTL
• Activation Agencies
• Pack Design Agency
• Media Planner
• Media Buyer
• PR Agency
• Digital Agency
• Market Research Agency
• Cross-functional team relationship management (sales force, merchandising team)

Qualifications/Requirements

Key skills / Requirements

• Formal Marketing qualification - Diploma / Degree minimum.
• Sound knowledge of marketing principles and at least 3 years experience of the FMCG market.
• Knowledge and understanding of consumer and shopper behavior in each Category across LSM Profiles (high-, middle- and low income segments.
• Media options and consumption habits in each Category.
• Commercial astuteness to be able to manage brand activities versus commercial ROI.
• Understanding of the entire value chain to be able to develop fit-for-purpose brand solutions.
• Ability to interpret data, such as Nielsen, to detect changes in trends.
• Project Management skills.
• Trade intelligence: knowledge of different trade channels, characteristics, performance drivers, shopper profiles within each.