COMPETENCIES & KEY ACTIVITIES
Leadership & Strategic Vision
- Strategic Planning: lead the development of the firm’s integrated marketing communications and digital marketing strategy, in alignment with overall vision and business goals.
- Strategic Initiatives: identify and champion new opportunities (e.g., adoption of emerging digital platforms, innovative communication campaigns) to enhance the firm’s brand presence and support revenue growth.
- Decision-Making: set priorities for marketing communications initiatives and make data-driven decisions to optimise campaign outcomes and ROI.
Team & Vendor Management
- Leadership of Team: supervise, mentor, and develop junior marketing staff (e.g., Marketing Coordinator or Assistant), providing guidance, feedback, and professional development to build a high-performing team.
- Vendor Management: manage relationships with external service providers, including the firms appointed public relations agency and digital marketing agency. Set clear expectations, provide direction, and monitor performance of these vendors to ensure quality deliverables and alignment with the firm’s strategy.
- Cross-Functional Collaboration: foster strong collaboration with internal departments and senior leadership, acting as the firm’s central point for communications and ensuring messaging consistency across the organisation.
Digital Marketing and Content
Digital Campaign Oversight: oversee and contribute to all digital marketing activities (e.g., website content management, SEO/SEM/AdWords campaigns, social media management, email marketing) to drive online visibility and lead generation.
Content Creation and Management: direct the creation of high-quality, targeted content (including articles, thought leadership pieces, press releases, social media posts, videos, internal newsletters) that enhance the firm’s brand and engage both external audiences (clients, industry stakeholders) and internal employees.
Editorial Oversight: ensure consistency in brand voice and messaging. Review and refine content produced by the team or contributors (proofreading articles, newsletters, etc.) to maintain high standards of writing quality and adherence to branding guidelines.
Internal Communication and Events
- Firm-Wide Internal Comms: oversee the planning and delivery of internal communication across the firm (not just within the marketing department).
- Develop and implement internal communication plans to keep all staff informed and engaged, including crafting firm-wide announcements, leadership communications, and managing the internal newsletter, and other employee communication channels.
- Internal Events: lead the coordination and execution of key internal events (e.g., partner meetings, internal training sessions like “Legal Connexion” and “Adams Assembly,” and the annual year-end staff event) to ensure they are well-organised, engaging, and reinforce company culture.
- Stakeholder Engagement: collaborate with partners, practice area leaders, and other departments to source content (awards, success stories, updates) for internal communications and ensure alignment with overall firm messaging.
External Communication and Brand Management
- Public Relations & Media: serve as the primary liaison with PR agency and media outlets. Work with firm partners and the PR company to identify newsworthy developments (e.g., major client wins, awards, landmark cases) and develop press releases, media pitches, and thought leadership columns for publication).
- Brand & Reputation Management: manage the firm’s presence on external platforms, including industry memberships and directories (e.g., Chambers, Legal 500, WIPR, WTR, MIP). Ensure all firm and individual profiles are current and compelling, highlighting recognitions and awards.
- Seek out and leverage opportunities to raise brand profile through active involvement with directory and membership platforms (events, seminars, sponsorships, etc)
Global & Regional Outreach: Digital Marketing and Content
Budgeting and Performance Management
- Budget Ownership: develop and manage the marketing communications and digital marketing budget. Plan, allocate, and monitor spending for all related campaigns, platforms, and events. Ensure that projects are executed within budget and provide justification for expenditures, demonstrating prudent cost management.
- Metrics & Analytics: establish key performance indicators (KPIs) for digital marketing and communications initiatives (e.g., website traffic, social media engagement, lead conversion, internal newsletter engagement). Regularly track and analyse performance data (in partnership with the digital agency and using analytics tools) to assess effectiveness.
- Reporting & Optimisation: prepare and present monthly and quarterly reports on all marketing communications and digital activities. Highlight results against targets and firm objectives, and use insights to adjust strategies, campaigns, or budget allocations to continuously improve results.
Requirements
EDUCATION
Degree/Diploma (required)
- Bachelor’s degree or national diploma in Marketing, Communications, Digital Marketing or a related field
Post Graduate Qualification (preferred):
- Postgraduate qualification (e.g., Honors or Master’s in Marketing, Communications, Digital Marketing) or relevant professional certifications (e.g., Digital Marketing, Content Strategy, SEO/Analytics certifications).
EXPERIENCE
- 5–7 years of progressive experience in marketing communications, digital marketing, or a related role in a corporate or professional services environment
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