Digital Content Creator at Flash Group

RESPONSIBILITIES:

• Ensure you have a clear understanding of the short-term and long-term Business and Marketing targets and then develop content strategies accordingly.
• Creating content which will catch maximum customer interest.
• Writing and reviewing content for websites, social media pages and public communications.
• Optimise Search Engine Optimization driven content and increase the site traffic.
• Collaborating with the Advertising and Brand team to ensure brand taglines, logos and other promotional material is as per guidelines and adhered to.
• Measuring and monitoring company website and social media traffic statistics.
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
• Ensure that the content is compliant with the copyright and data protection laws.
• Maintain consistency in content and ensure alignment with the brand history and plans.
• Identify customers’ needs in relation to the company and write content to cater those needs.
• Update the website, social media and content pages periodically.
• Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership.

MINIMUM REQUIREMENTS:

• A Bachelor’s degree in communications, English, journalism, literature, marketing or other related fields.
• 3-5 years’ experience as a content creator in prior roles creating strong and engaging content.
• Understanding of SEO best practices.
• Prior job experience in web traffic metrics, HTML and web publishing
• Proficiency with content management systems and analytics software.
• Excellent writing, proofreading and communication skills.
• Detail oriented work style with good time management and organizational skills.
• Knowledge of various analytics platforms.

BEHAVIOURAL SKILLS:

• Excellent written and verbal communication skills as well as organisational skills.
• Skills to ensure accurate detail is shared, proofread and edited as required before publishing.
• Ability to match up with fast paced work life.
• Excellent IT skills.
• Proficiency with Microsoft Office suite, specially excel and powerpoint.
• Ability to work efficiently maintaining high quality and accuracy.
• Goal oriented and customer oriented.
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets.
• Ability to attention to detail along with a creative mind.
• Developed team working skills to collaborate with various departments and work in alignment with them.
• Ability to maintain consistency in their content writing.
• Ability to understand and cater to the needs of customers and discover the potential markets for the company.
• Excellent time management and planning skills to ensure meeting deadlines.
• Have an understanding of UI/UX design.
• Having an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market.
• Ability to communicate the message in simple and beautiful language which will attract audience.
• Content creators should publish new contents periodically at a steady pace.