Digital Marketing Specialist - Sandton at Catch

Job Description

• This is a great opportunity for someone who wants to grow their SEO understanding, enjoys writing, and understands the nuances of translating content into lead-driven email marketing. 
• You’re a true team player who brings original thinking and genuine enthusiasm for the tech industry. Above all, you’re self-motivated,
• passionate about your craft, and bring a positive, proactive attitude to everything you do.

Responsibilities:

• Support with content creation (writing blog posts, optimizing SEO, etc.)
• Assist with email content creation, including copywriting and basic design/layout
• Build, schedule, and manage email campaigns within our CRM (HubSpot preferred)
• Maintain and update CRM data and segmentation for targeted campaigns
• Assist in developing and executing marketing campaigns across various channels, particularly email
• Manage and update website and landing page content (WordPress experience a plus)
• Stay up-to-date on marketing trends and best practices

Qualifications and Experience:

• Bachelor's degree in Marketing or a related field
• 1-3 years of experience in a marketing role

Good understanding of:

• SEO best practice
• Email campaign setup and execution
• Basic marketing metrics (open rate, CTR, etc.)

Preferred Skills and Competencies:

• Basic understanding of SEO and content marketing
• Experience with CRM systems (HubSpot or Mailchimp) is advantageous
• Knowledge of web design and content management
• Strong understanding of marketing principles and best practices
• Excellent written and verbal communication skills
• Excellent organizational skills and the ability to manage multiple tasks simultaneously
• A team player with a positive and proactive attitude