Digital Partner Commerce - LEAD at adidas Group

Area: EM South
Department: Sales
Direct Reporting Line: Senior Director Sales
Indirect/secondary reporting line: Director KA
GSMS Grade: M4
Number of Personnel Managed: None

Purpose and relevance to organization
Responsible for leading the growth of the digital wholesale channel, accountable for improving financial performance of your winning digital accounts and able to create profitable and sustainable growth through your local teams and their accounts.
Demonstrate leadership of your field of expertise and execute the required initiatives and capabilities to “win the digital marketplace”
Work closely with the [Market] Digital Partner Commerce (DPC) organization, overseeing implementation of the overall digital sales acceleration strategy and initiatives, and ensuring relevance within the Cluster
Act as local „centre of expertise“responsible for increasing sell through and market share across all online channels and accounts (pure player, eMarketplaces and omni channel digital sales) with a focus on key digital players across the Cluster
Driving the digital agenda across the Cluster organization together with cluster Digital stakeholders to increase digital knowledge and experience

Responsibilities

• Increase Digital WHS sell-out and Digital share of adidas & Reebok brands for your Cluster accounts through improved brand visibility & presentation, product findability and enhanced consumer experience that will improve key digital metrics
• Drive annual net sales achievement and excellence in execution towards [Cluster e.g. France] targets in close partnership with Market Partner Development team and local Account teams
• Input into the [Market] Digital Partner Commerce strategy, marketplace mapping, account prioritization and improvements to ways of working e.g. GTM processes, translate and execute in [Cluster] for the adidas and Reebok brands
• Responsible for forecasting for online sales growth within your Cluster and staying up to date with overall online market growth
• Lead Digital transformation across the cluster and provide expertise to Key Account teams to support pure player & omnichannel key accounts who have vital digital businesses (e.g. through driving Digital Shelf optimization programmes for accounts without Digital Selling leads)
• Increase performance of Digital Brand Activation across eCom platforms across the Cluster (MWB & SWB)
• Drive the creation and tracking of digital joint business plans (JBPs) including digital initiative implementation (e.g. optimizing on-site search) and partner program in partnership with account teams
• Input into the European DPC team to help drive best-practice & consistency in our approach across [Market] and facilitate best practice sharing, upskilling, and tool distribution within the Cluster


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Knowledge, Skills And Abilities

• A Growth and a Digital mindset
• Broad and deep functional knowledge in Sales (eCommerce, operational, financial and processes), with some exposure to digital consumer experience
• Excellent negotiation skills, the ability to influence and have impact, creatively craft and build brands and businesses
• Strong influencing and networking skills to effectively manage interdependencies and projects in the matrix
• Confident with online sales forecasting, web analytics and digital metrics like conversion, CTR
• Consumer and customer obsessed with a deep understanding of both the retail customers you serve, as well as your end-consumer so that you can tap into consumer demand and customer opportunities as they arise
• Proven track record of delivering versus measurable sales targets. High degree of commercial and business acumen
• Experience across global markets is a plus
• University degree in business with marketing, digital and sales focus

Key Relationships

• Market DPC lead
• Market DPC PD
• Market DPC Biz Analytics
• Cluster account teams (PP& Omni accounts)
• Cluster DTC [own retail e-commerce]
• Cluster Sales Teams, Sales operation & Customer services
• Cluster Brand Activation, Brand Planning teams [adidas & Reebok] & CTC