Event Manager (fluent in French) at VUKA Group

Job Details:

We are recruiting an ambitious and experienced Event Manager for the day-to-day ownership and delivery of DRC Mining Week, DRC-Africa Battery Metals Forum and Nigeria Mining Week. These events are stand-alone market leaders in their markets and are recognised by both regional and international mining professionals.  

Requirements & Competencies: 

The candidate will assume full responsibility for a number of key areas within the event, including relationship management with stakeholders across the events;  assisting the Event Director with P&L management and monthly forecast reporting; consolidation of sales strategy and implementation into the team; contributing to the marketing strategy and assist the Marketing Manager with the implementation into the team; content management to ensure topic selection and content delivery is on-point for the sector and geography; operations insight and management with implementation into team; development and nurturing of new and existing strategic relationships to positively influence the event outcomes and development; annual submission of event business plan and budgets.  

• 5+ year’s event & project management experience
• Must be residing in Cape Town
• Building and maintaining relationships with senior external stakeholders 
• Administration skills – organised – planner 
• Ability to demonstrate creativity in promotional campaigns across traditional and digital platforms  
• Excellent communication skills across mediums   
• Leadership & team motivation 
• Ability to meet deadlines and work under pressure 
• Professionalism, integrity, must be well presented 
• Computer literate – PC skills, especially Microsoft Office 
• HubSpot (or similar Sales) CRM experience  
• French speaking (preferably Congolese) 
• Knowledge of the Mining sector an advantage 
• Sales management and planning   
• P&L budget management  
• Accurate reporting and forecasting 
• Understanding of Venue/Operations issues and their impact on the event 
• Accurate analysis of competitors 

Responsibilities: 

Project management: 

• Work with the Event Director to shape and implement the events’ overall strategy in order to produce the commercial goals of the event 
• Set and manage project delivery timelines  
• Ensure team is resourced adequately 
• Ensure team members are working smartly and productively 
• Suitable engagement and ownership of revenue targets: 
• Agree sales strategy with Group Commercial Director and Event Director  
• Ensure delivery of sales strategy across project and digital platforms 
• Maximise sponsorship and stand sales from existing and new clients 
• Write and action major account plans and competitive strategies  
• Engage with key revenue stakeholders to diversify the relationship lines into the organisation  
• Monthly revenue forecasts and sales activities 

Product Development: 

• Identify new/adjacent product areas to grow and develop existing events 
• Work with Head of Content and Junior Event Manager to ensure effective content streams into the event which can influence new revenue streams   
• Develop a digital engagement strategy for the event brands – featuring on the group mining digital platform 
• Focus on building out data volume and quality for event profiles 
• Establish and commit to a KPI metric for MQL generation across projects and influence achievement 

Reporting and Forecasting: 

• Report on sales activity and sales results 
• Maintain an up-to-date pipeline document with accurate forecasting 
• Ensure P&L is continuously updated with accurate revenue and contribution forecasts – monthly  
• Create and deliver annual event business plan and budget documents   

Marketing: 

• Establish with Marketing Manager the marketing initiatives to promote the events and conferences to potential industry professionals, both regionally and internationally  
• Ensure a comprehensive and wide-ranging traditional and digital marketing campaign  
• Measure and monitor marketing outputs  

• Ensure that the marketing team produces and actions website analytics and digital engagement reports 

Stakeholder Management: 

• Work closely with new and existing stakeholders of influence related to the events 
• Work with external stakeholders and stakeholder groups to manage and increase all areas of their engagement with the event 
• Develop features, conferences and other onsite content to support stakeholder attendance and participation at all levels 
• Deliver any reporting commitments to external stakeholders 

Content:  

• Commitment to qualifying the content plan for the events 
• Engage with Head of Content and Conference Producer to build a suitable and effective content plan for the event focus and geography  
• Leverage content at all customer and stakeholder touch points  
• Ensure a quality content plan that is delivered annually on the digital platforms 

Operations & Sales Admin: 

• Maintain and manage the floor plan and ensure sales team update it correctly 
• Ensure the exhibitor list is correct and the team maintain, develop and manage database records and sales communication 
• Liaising with finance team to ensure invoicing and revenue collection is taking place in a timely fashion 
• Ensuring critical event functions are informed of event timelines and key event initiatives to maximise their effectiveness across each event cycle 
• Work with Ops team to ensure the event runs safely, and in a manner consistent with the expectations of the company, stakeholders and exhibitors.  
• Supervise key account management across marketing, sponsorship and customer service team