Graduate : Insights Associate at PepsiCo

Objective of that role to hire and develop internal insight talent, while developing him with various projects

• Support building
  • Market & Category forecast Models
  • New Geography entry models
• Support Insight team on AOP & PSP process, market understanding, trends, forecasting and modelling
• Support Insight team on implementing key ESSA CoE projects
• Search, find and propose new technologies, methodologies to improve current insight tools
• Provide fact-based insights into competitor strategies, sales decomposition, and anticipated future initiatives
• Build knowledge on innovation in Food & Beverages: Tracking comparative market performances of top MS companies’ launches by incorporating multiple data sources (retail panel, household panel and media) and transfer learning to the senior management (of R&D, brand & trade marketing and commercial teams) via periodic reporting.
• Provide insight on macro indicators: Publishing commercial scorecard that sheds light on channel based category growth trends and relative performance of PEP with regard to overall macro snacks /CSD market.
• Support senior level strategic decision making with insights based on continuous research in operating and potential categories and geographies interested to invest in.
• Delivers/enables a rigorous situation analysis that integrates and interpret key external knowledge from advance analytics tool to identify key opportunities and threats and ground Annual Operating Plans and Innovation & Growth Plans
• Deliver capability to forecast market & category growth and shares and leverage to guide SBP /AOP planning.
• Take active role in key Insight projects to develop new skills to become future insight talent for PEP
• Advanced ROI analytics across Trade and A&M (MMM), and embed to optimize future spending, for maximum return

Qualifications/Requirements

• Tertiary Qualification in Engineering or Economics
• Strong academic transcript - minimum of 60% average