Head of Agency | George, Western Cape | On-site at Badger Holdings (Pty) Ltd

Key Responsibilities

Agency Leadership & Commercial Ownership

• Lead Honeyguide as a standalone business unit with full P&L accountability, including budgeting, cost management, and financial performance
• Design and implement a scalable agency operating model (services, pricing, SLAs, workflows, and resourcing)
• Drive efficiency, utilisation, and margin improvement
• Position Honeyguide as a trusted, high-value partner to internal stakeholders

Growth Strategy & Value Creation

• Develop and execute a growth strategy aligned to group commercial priorities
• Identify opportunities to scale services across brands and reduce duplication
• Partner with executive leadership to ensure marketing contributes to revenue growth and customer value
• Continuously evolve the agency’s offering in line with market trends and business needs

Client (Brand) Performance & Stakeholder Management

• Own performance and satisfaction across all brands serviced by Honeyguide
• Implement clear engagement models, feedback loops, and service standards
• Ensure marketing drives measurable outcomes across brand health, acquisition, retention, and CX
• Act as a senior escalation point, building strong stakeholder relationships

Marketing & Creative Excellence

• Ensure delivery of high-quality, insight-led, commercially effective marketing
• Set standards for creative excellence, brand consistency, and integrated campaigns
• Guide senior marketing leaders in translating strategy into impactful execution
• Balance strategic oversight with empowered delivery teams

Digital, Data & AI Enablement

• Integrate data, automation, and AI into agency operations and outputs
• Build capabilities for measurement, attribution, and performance optimisation
• Enable real-time insights and predictive decision-making
• Align technology investments with commercial outcomes and efficiency gains

Capability Building & Culture

• Build and lead a high-performing leadership team
• Define structures, roles, and career pathways to support scale
• Foster a culture of accountability, creativity, and continuous improvement
• Attract, develop, and retain top marketing and agency talent

Governance & Operational Excellence

• Establish robust processes, reporting frameworks, and performance dashboards
• Ensure compliance with data governance, brand standards, and regulations
• Implement best practices in agency operations and delivery management

Measures of Success

• A financially sound, scalable agency with clear P&L performance
• High stakeholder satisfaction across all serviced brands
• Demonstrable impact of marketing on revenue, acquisition, and retention
• Improved efficiency, utilisation, and cost-to-output ratios
• Strong adoption of digital, data, and AI capabilities
• A future-ready, high-performing team with strong leadership depth
• Enhanced brand positioning and market impact across the portfolio

Skills, Experience & Qualifications

Minimum Requirements:

• Bachelor’s degree in Business, Marketing, Commerce, or related field
• Extensive senior leadership experience within a marketing agency or agency-style environment (internal or external)
• Proven track record with P&L ownership and commercial accountability
• Experience building or scaling teams, operating models, and structures in complex organisations
• Strong background in data-driven marketing, digital channels, and performance marketing
• Demonstrated ability to work cross-functionally with commercial, product, technology, and data teams

Advantageous:

• Postgraduate qualification
• Experience leading transformation or building internal agencies