Head of Social - HQ Bryanston at The South African Breweries (SAB)

Key Roles and Responsibilities :

• Lead and manage Social Media Managers and Community Managers, serving as the main liaison between the social team and other departments.
• Provide training and upskilling to elevate team performance.
• Ensure creative excellence and adherence to quality standards.
• Integrate social media activities into full-funnel marketing strategies.
• Guide teams on monthly content planning, campaign roll-outs, and strategic alignment with brand teams and partner agencies.
• Develop and execute an engagement plan to build morale and team cohesion.
• Escalate challenges appropriately and implement social media best practices.
• Monitor platform developments for opportunities and recommend implementation where applicable.
• Generate social media insights and provide actionable recommendations.
• Collaborate with the BI team to ensure compliance and reporting accuracy.
• Manage team rosters, resources, and workflows for optimal output.
• Foster and maintain strong brand partner relationships through regular check-ins.
• Identify real-time opportunities for brand engagement and collaborate with creative teams to act on them.
• Drive continuous improvement in ways of working across DraftLine, brand teams, and partner agencies. 

Key Competencies:

• Meticulous, reliable, and full of integrity.
• Strong managerial and leadership qualities.
• Adept at handling diverse personalities and managing pressure constructively.
• Client-facing with exceptional interpersonal and communication skills.
• Naturally curious digital native with a proactive, solutions-driven mindset.
• Highly motivated and adaptable to fast-paced environments.
• Diplomatic team player committed to collaboration and growth. 

Minimum Requirements:

• Relevant qualification in PR, Communications, Marketing, or related fields.
• Minimum 3+ years’ experience managing a team.
• Exceptional written and verbal communication skills.
• Strong leadership and management capabilities.
• Proven attention to detail and organizational skills.
• Experience managing large-brand social accounts.
• Expertise in setting and achieving departmental KPIs.
• Up-to-date with the evolving social media landscape and platform trends.
• Demonstrated ability to foster valuable online conversations across various brand types.
• Proficiency with social media tools (e.g., Crimson Hexagon, Brand watch, Social Bakers).Comprehensive understanding of major social platforms including but not limited to: Meta, X, LinkedIn, TikTok, and Spotify.
• Proven ability to develop cross-platform content strategies.
• Experience in data-driven creative environments and presenting innovative solutions.
• Solid understanding of owned, earned, and paid media.
• Experience in live social media event coverage and communications best practices.