The South African Breweries (SAB) is a subsidiary of AB InBev. Founded in 1895, SAB is South Africa’s top brewer and leading distributor of beer.
For more than 120 years SAB has been an integral thread in the social fabric of our country and continues to play a crucial role in the national economy. The company operates seven breweries and 40 depots in Sout...
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Work with the data engineers, scientists and insights team to provide high quality analytics, business-focused insights and automated reporting
Provide insights and analytics to enable digital optimisation techniques for campaigns and on-going data support
Help support and drive the future state data vision and efficiencies in digital execution
Support digital strategy to grow the volume of consumers that can be identified and profiled within digital channels and assist to share this data across channels for omni-channel success
Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performance
Follow industry and emerging best practices in shaping the marketing analytics capability including a focus on data organisation, data quality, documentation, and ongoing process improvement
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns/channels
Provide analytical and decision support on new initiatives
Partner with insights team on qualitative and quantitative market research projects
Minimum Requirements:
Matric
Higher Certificate/Diploma or relevant tertiary qualifications / certifications
2+ years data and analysis / media experience / market research – key being the ability to clean, interpret and visualize data for storytelling
Experience using Reporting Tools (Power BI / Datorama / Looker Studio / Tableau / Emplifi)
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