Paid Media Lead (Growth & Analytics)- Durban at HyperionDev

ABOUT THE ROLE 

• We’re looking for a Paid Media Lead with deep analytical and martech expertise, not a surface-level “campaign optimiser.”
• This is a high-impact, hands-on role for someone who thrives on diagnosing bottlenecks, understanding user behaviour through data, building the tracking and analytics stack, and running experiments that drive meaningful business outcomes.
• You’ll own our paid acquisition engine across multiple brands, but equally importantly, you’ll shape the measurement, attribution, CRO, and experimentation foundations that allow us to scale profitably.
• If you enjoy combining paid media execution with growth analytics, GTM/GA4 instrumentation, experimentation frameworks, funnel optimisation, and real cohort insight — this is a rare opportunity to build the system from the ground up.

RESPONSIBILITIES

Growth Measurement & Analytics

• Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery).
• Diagnose which growth lever will meaningfully shift performance.
• Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights across the funnel.

Paid Acquisition

• Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high-intent acquisition and efficiency.
• Build campaigns end-to-end, from audiences to creative testing, but with a strong emphasis on analytics-driven optimisation rather than surface-level campaign optimisers.
• Reallocate budgets dynamically based on real-time performance, funnel data, and experiment learnings.

CRO, Experimentation & Growth Ops

• Run structured experimentation across landing pages, funnels, UX flows, and pricing, rapid A/B tests, multivariate tests, and behavioural experiments.
• Partner with Product and Design to improve conversion rates across the full user journey.
• Build the experimentation backlog, define hypotheses, measure lift, and codify learnings.

Cross-Functional Growth Work

• Work with Product, Sales, and Engineering to tell a consistent data story across the business.
• Improve user experience through insights-led recommendations, messaging, and funnel diagnostics.
• Collaborate with creative teams to guide high-impact concepts based on performance data.

Optimisation & Automation

• Build processes, ETLs, dashboards, and automation that make performance visible across the company.
• Continuously improve data quality, measurement integrity, and analytics depth.

REQUIREMENTS

Minimum

• 3+ years managing paid acquisition in a B2C or high-volume digital environment, with clear evidence of impact on CAC/LTV.
• Deep analytics and martech expertise, strong proficiency in GA4, GTM, consent mode, attribution, Looker Studio, and ideally SQL/BigQuery.
• Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests).
• Hands-on experience building or maintaining a tracking / measurement stack, not just reading reports.
• Strong experimentation muscle: designing hypotheses, running A/B tests, interpreting results, and shipping learnings.
• Comfortable owning multi-million rand budgets and reallocating spend dynamically based on clear data signals.
• Ability to model and explain the “why behind the numbers”, translating cohort curves, confidence intervals, and lift into plain English.
• A genuinely hands-on operator who enjoys digging into data, dashboards, analytics tools, and tag configurations as much as running paid media.

Preferred 

• Experience with SQL, BigQuery, Amplitude, or similar analytics tools.
• Exposure to technical SEO, pricing experiments, or lifecycle/retention.
• Experience mentoring or leading junior performance/growth talent.
• Background in edtech, subscription, or other high-intent B2C environments.