Search Engine Optimization Specialist at Crayon

Role Description

Looking for a Junior SEO Specialist who loves what they do, who likes working in a team and will take responsibility for all SEO aspects of the portfolios they deal with. The candidate will serve as the secondary relationship owner and ensure that clients derive maximum value from the company’s services.

Salary

• R15,000 – R20,000 per month (negotiable based on experience)

Responsibilities

• Prepare implementation plans and sit in on client on-boarding; help produce content strategy and monthly/weekly plans
• Learn how to audit client properties on multiple toolsets effectively
• Work closely with the Senior SEO Specialist to identify needs including content approval workflows and consult on best practices for solutions and setup
• Work closely with AM’s to identify needs including content approval workflows and consult on best practices for solutions and setup and provide detailed feedback to the Senior SEO Specialist
• Attend client presentations
• Deliver weekly, monthly and quarterly status and results presentations to the Senior SEO Specialist for proofing
• Identify new opportunities within existing accounts, partnering with the sales team to aid in increasing revenue
• Strive to attain a deep understanding of clients and individual experiences to head off potential issues before they become problems
• Attend technical meetings with developers
• Become familiar with multiple accounts; develop positive working relationships with all customer touch points
• Work closely with account managers and operations departments (design, development, media buying, PR) on day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization, auditing, troubleshooting and QA overseen by the Senior SEO Specialist
• Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign
• Leverage technical tools and quantitative data to manage campaigns to achieve deliverables
• Prepare campaign insights reporting, including analysis and research for approval by the Senior SEO Specialist
• Manage weekly campaign status documents for review
• Monitor daily SEO activities
• Adhere to established processes and workflows, as it relates to campaign set-up, creative execution (including dynamic creative), ad trafficking, campaign management and any troubleshooting necessary with creative assets and campaign reporting and SEO best practice
• Provide input on new processes and workflows as needed
• Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight

Requirements

• Dynamic personality able to effectively engage and influence a variety of audiences at all levels of a business
• Confident communication (written and oral) skills and a demonstrated ability to work collaboratively with all levels of internal and external organizations
• Business acumen, sound decision making, analytical and organizational skills in a fast- paced environment; a consultative approach to managing complex client relationships
• Project and program management experience; knowledge of key concepts including phases, plans, deliverables, scope and tasks
• Ability to prioritize multiple responsibilities, balancing client deliverables on multiple projects as well as internal obligations
• Strong analytical skills
• Demonstrated ability to work independently and remain motivated

SEO Specialist Top Skills and Proficiencies:

• Analytical skills
• Motivation
• Adaptability
• Problem identifier and solver
• Handle multiple priorities
• Organizational Skills
• Written and verbal communication
• Ambition
• High energy
• Will to succeed
• SEO certified
• Strive to become familiar with company SEO tools including but not limited to SEMrush, Screaming frog, Bing and Google tools
• Time management skills

Suggested Courses:

• Certified SEO specialist
• Blue magnet certified SEO
• SEMrush certification courses