Senior Copywriter at Salt South Africa

Job Description

• Write engaging short‑ and long‑form copy across CRM, campaigns, landing pages, social, web, banners and promotional content.
• Translate briefs into clear, on‑brand, commercially effective messaging tailored to channel, audience and objective.
• Develop compelling campaign, promotional and brand copy for sports betting, online casino and broader digital marketing.
• Produce editorial and blog content that is informative, accessible and aligned to sports, betting and gaming topics.
• Use insights, testing and customer behaviour to refine copy for higher clarity, engagement, click‑through and conversion.
• Craft strong CRM, social and performance‑driven copy for acquisition, retention and high‑impact digital assets.
• Use AI tools responsibly for ideation, drafting and workflow efficiency while maintaining original, high‑quality writing.
• Ensure brand consistency, accuracy, compliance and high standards of grammar, tone and detail across all copy.
• Collaborate closely with designers, marketers and creative leads, managing multiple briefs and deadlines efficiently.

Requirements:

• If you have these qualifications, join our team: Matric, computer literacy (MS Office), strong numeracy, and excellent verbal and written English skills; plus a relevant tertiary qualification in Copy-writing, Journalism, Communications, Marketing, English, Media or a related field; 3-5 year’s experience in copy writing or digital content; a strong digital writing portfolio; proven ability to write across promotional, social, CRM and editorial formats; experience in fast‑paced digital or campaign‑led environments; and preferably exposure to AI tools and using testing or performance insights to refine messaging.