Senior Manager Marketing - ARO - Sandton at Absa Group Limited (Absa)

Key Responsibilities:

• Develop Marketing Strategies: Create and implement comprehensive marketing strategies aligned with the company's goals and objectives.
• Campaign Management: Develop integrated marketing campaigns, including ATL, BTL and digital initiatives, to drive business growth, brand health and generate leads or sales.
• Brand Management: Ensure consistent brand messaging and image across all marketing channels and materials.
• Budget Management: Manage the marketing budget, allocating resources effectively to maximize ROI.
• Digital Marketing: Drive digital marketing efforts, including social media, paid media, SEO, SEM content marketing and any other digital elements.
• Analytics and KPIs: Monitor and analyse marketing performance metrics, adjusting strategies as needed to achieve KPIs.
• Stakeholder Collaboration: Collaborate with cross-functional teams to ensure overall alignment with brand and business goals as well as optimised budget spend.
• Supplier Management: Work closely with agency partners to champion creativity and media excellence,
• Enablement: Facilitate the transfer of skills and best practices to Countries to enhance capabilities and demonstrate marketing’s as a key enabler to business growth.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field or NQF 7 equivalent.
• 5 – 8 years’ Proven track record of success in developing and executing innovative marketing strategies and campaigns.
• Strong understanding of marketing KPIs, budget management and brand metrics.
• Experience in driving digital marketing initiatives, with a focus on delivering a full-funnel approach to campaigns.
• Excellent collaboration and communication skills, capable of motivating, engaging and aligning diverse teams across regions.
• Ability to manage multiple tasks concurrently in a fast-paced, deadline-driven environment, with a strong sense of accountability and ownership.

Additional Requirement:

• Regional Pan Africa Experience Preferred: Ability to navigate diverse markets and cultural landscapes to effectively position Absa as the preferred banking partner across Africa.