Senior Segment Marketing Manager at Vodacom

Role Purpose

• The role of the Senior Segment Marketing Manager is to define the segment marketing strategy and plan for a specific segment or segments and is responsible for growing market share, NPS, brand consideration, the customer base and ARPU of this/these segment(s) and for developing and delivering the segment P&L targets. The role leads a cross-functional team across the business to develop and deliver clear insights, branded positioning and a roadmap of propositions and activities for the segment(s)

Your responsibilities will include:
Segment marketing strategy and plan:

• Understand the market, competitors and segment opportunities - Identify customer and commercial opportunities through actionable insights
• Define simple and differentiating segment branded claims and propose activities, propositions and customer experience developments to substantiate these
• Define a Segment Marketing plan/roadmap and deliver against this
• Define and drive segment distribution and customer/channel investment initiatives
• Define pricing strategies and initiatives using insight to differentiate and behavioural characteristics to create value
• Lead, define, drive and support excellence in go to market execution, coordinating execution of new propositions
• Deliver and improve segment performance/P&L:
• Track and regularly report on segment performance, proposing improvement initiatives
• Improve customer experience

Lead cross-functional segment teams:

• Lead teams from all functions to deliver segment plans and improvement initiatives

The ideal candidate for this role will have:

• Matric essential
• A minimum relevant 3 year Marketing degree or equivalent essential 
• A minimum of 8 years relevant experience essential with proven marketing experience managing successful consumer propositions

Knowledge: 

• Marketing strategy
• Marketing planning
• Insights gathering & analysis
• Project execution
• Proposition development

Skills:

• Presentation
• Leadership
• Reporting
• Commercial & financial acumen

Closing date for applications: 17 June 2021

The base location for this role is Midrand, Vodacom Campus
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organizational culture that recognizes, appreciates and values diversity & inclusion.