Senior Social Media Specialist (South Africa) at Flight Centre Travel Group

Primary duties and responsibilities (KRAs)

• Maintain Flight Centre Social Media pages and profiles.
• Develop, implement, and manage comprehensive social media strategies to increase brand visibility and engagement.
• Create, curate, and manage all published content (images, video, written, etc.) across social media platforms (Meta, X, Global Tiktok account.).
• Monitor social media trends, tools, and applications and appropriately apply that knowledge to increase engagement and visibility.
• Collaborate with the marketing team to integrate social media campaigns with overall marketing efforts.
• Stay up to date with the latest social media best practices and technologies.
• Provide recommendations strategies for account performance opportunities.
• Work on strategies to increase following on Flight Centre account.
• Plan and manage Facebook Live with
• Assist with covering and maximising reach of company live events as needed via the company’s social platforms.
• Focus on customer needs with Customer Experience Team
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Assist in training staff on social media platforms.
• Assist in helping staff/stakeholder build their social media platforms.
• Keeping all our listings updated(correct store addresses, phone numbers and operating hours) 
• Making sure we keep expanding our reach by identifying other location directories eg, Bing 
• Monthly content with artwork to be sent on the second last working day of the month to Location Bank 
• Identify trends for stores and adjust content based on preference. 
• Weekly reporting to be sent to finance team.
• Monthly reporting to be sent to finance team and myself on the 1-3 day of the month.

Education and qualification:

• Minimum Requirement:  Matric and Relevant Tertiary qualifications

Experience:

• 5years in a social media role or similar
• Digital Marketing/Social Media Certificate course or similar
• A thorough understanding of the social landscape
• An understanding of digital marketing generally
• Digital fluency -  using technology and apps to optimise efficiency
• In-depth hands-on campaign management experience across Facebook, Twitter, Instagram and LinkedIn
• Knowledge or understanding of social media and other content management tools.
• Experience in content generation.