Shopper Marketing Manager: Culinary MT at Tiger Brands

Job Description
THE JOB AT A GLANCE

• You are accountable for all the selling activities across the portfolio for your assigned category and channel. In close collaboration with the Marketing, Customer and Operational teams, you need to achieve our growth targets in your channel and category. By turning brand strategies into commercial propositions.  You own the shopper proposition,, and you use your shopper understanding to deliver coordinated, innovative, cross-functional sales value to the customer and consumer. 

Responsibilities
WHAT YOU WILL DO

• Lead the execution of a channel strategy which is aligned to marketing (ATL & BTL), customer and business activities.
• Implement a pricing strategy for all assigned channels that is linked to margin and volume delivery.
• Achieve promotional revenue objectives by tactic, price point, SKU, drive period & selling event for your assigned channel.
• Ensure that pricing & promo activities are routinely compiled & communicated internally & externally.
• Translate insights of shopper behaviour across the channel, into POP drivers (i.e. transaction builders, shelf layout, category flow, location on shelf, forward share requirements, point-of-sale triggers).
• Use your understanding of the size, cost to serve and growth options of all route-to-markets to implement the route-to-market strategy.
• Implement a POP strategy by category & sub-category which provides direction to the field operations team.
• Work with the Category Management Manager to develop category management propositions for relevant customers (i.e. space planning, retailer category strategy). 

WHAT YOU WILL BE MEASURED ON

• Overall net sales target
• Category Market share /forward share/ distribution 
• Gross margin / category profitability
• Speed to market implementation
• POP effectiveness and pricing strategy
• Customer Satisfaction and engagement.
• Effective cost containment

Qualifications

WHAT YOU’LL BRING TO THE TABLE

Competencies

• Influencing Others – you are customer relationship obsessed. You align with relevant stakeholders by using a strategic relationship building process to understand their needs and exceed their expectations while growing each customer’s and the Tiger Brands business. 
• Owning It – you consistently demonstrate and proactively deliver a thorough understanding of shopper, category, competition and customer.
• Driving Long Term Results – you are fixated on hitting targets and delivering service to the channel.  You can see beyond one customer or one point in time. 
• Developing Myself and Others – you are open to learning new things and you find ways to grow and develop your skills and abilities
• Staying a Step Ahead – you have a comprehensive understanding of channel innovations that will elevate our game

Experience

• 2-3 years customer / sales management experience within FMCG 
• Category management experience across multiple channels