Social Media/Marketing Assistant at Kingsley Heath

Key responsibilities:

Content creation and curation:

• Develop, schedule, and publish compelling content across multiple social media platforms, including text, images, videos, and graphics, aligned with brand messaging.

Social media strategy development:

• Create and implement comprehensive social media strategies to achieve specific marketing objectives, including audience growth, lead generation, and brand awareness.

Community management:

• Engage with followers by responding to comments, messages, and queries promptly, fostering positive interactions and addressing customer concerns.

Data analysis and reporting:

• Monitor social media analytics to track campaign performance, identify trends, and make data-driven adjustments to improve engagement and reach.

Campaign management:

• Plan and execute social media campaigns, including paid advertising, influencer collaborations, and promotional initiatives.

Trend monitoring:

• Stay updated on emerging social media trends, platforms, and best practices to adapt strategies accordingly.

Brand consistency:

• Ensure all social media content aligns with the company's brand identity and voice across platforms.

Copy Writing:

• Compelling copy for every product we make.

Marketing calendar:

• Creation and implementation

Online store materials:

• Video, animation, reels etc

Photo Shoots:

• For online content and online store.

Retail Window:

• Instore integrated campaigns

Retail sales incentives and sales training materials:

• Creating content

Music for Store:

• Updating music that fits the brand.

eCommerce channels:

• Updating look feel of online store – web banners etc.

Collaboration:

• Work with other marketing teams, designers, and stakeholders to coordinate social media activities and align with overall marketing goals.

Required skills

Excellent writing and communication skills:

• Ability to craft engaging copy and effectively communicate with diverse audiences across social media platforms.

Visual design understanding:

• Basic graphic design skills to create visually appealing content.

Analytical skills:

• Proficiency in using social media analytics tools to interpret data and make informed decisions.

Time management and organization:

• Ability to prioritize tasks and manage multiple social media accounts efficiently.

Digital marketing knowledge:

• Understanding of digital marketing concepts, including SEO, paid advertising, and social media marketing best practices. Working experience with Shopify.

Adaptability:

• Ability to quickly adjust to changing social media landscapes and algorithms
• This is where the magic happens. Our Support Office teams work behind the scenes to support all functions of our business and bring African Luxury to life across all touchpoints.
• From concept to creation, evaluation to activation, plan to finished product — it all begins right here.