Social Media Specialist at RSAWEB

Job Description
Social Media Strategy & Execution:

• Develop and implement a comprehensive social media strategy tailored for each platform (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.).
• Oversee and execute the organic content plan, ensuring consistency in messaging, brand tone, and engagement across all channels.
• Plan and manage paid social media campaigns, optimising performance for reach, engagement, and conversions.
• Manage and allocate the social media budget effectively, ensuring optimal spend and ROI for paid campaigns.
• Monitor and analyse social media performance, adjusting strategies to improve engagement, follower growth, and campaign effectiveness.

Content Creation & Community Engagement:

• Create high-quality, engaging, and on-brand content, including graphics, videos, copy, and interactive posts.
• Stay ahead of social media trends, experimenting with new content formats and emerging platforms.
• Manage RSAWEB social media community, responding to comments, messages, and customer queries in a timely and brand-appropriate manner

Budget & Performance Management:

• Develop, manage, and track the social media budget, ensuring efficient allocation of resources across paid campaigns.
• Work with the marketing team to align social media spending with broader marketing and business goals.
• Analyse campaign data to assess ROI and optimise ad spend for maximum impact.
• Prepare reports on budget utilisation, ad performance, and key social media metrics, providing strategic recommendations.

Collaboration & Upskilling:

• Work closely with the wider marketing team to ensure alignment between social media, digital campaigns, and overall brand messaging.
• Identify and mentor employees across different departments to become content creators and brand advocates.
• Host internal workshops and training sessions to enhance social media literacy.

Performance & Reporting:

• Track and report on key social media metrics, providing insights and recommendations to optimise content and strategy.
• Use data-driven insights to refine content approaches, audience targeting, and campaign effectiveness.
• Stay updated on industry best practices and competitor activities to ensure we maintain a leading social presence.

Requirements

• Matric is essential
• 3+​ years of experience in social media management, content creation, or digital marketing.
• Proven experience managing both organic and paid social media strategies.
• Strong understanding of social media platforms, trends, and best practices.
• Experience in budget management for paid social media campaigns.
• Proficiency in content creation tools such as Canva, Adobe Suite, or similar.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Experience in community management and audience engagement strategies.
• Excellent communication and copywriting skills.
• Experience in upskilling or mentoring others in content creation is a plus.