Talent Researcher and Employer Branding Specialist at Absa South Africa

Job Summary

Provide specialist advice and support in positioning Absa as a top employer of choice to the external tech market. Work closely with the Talent Acquisition team to identify branding challenges and key differentiators that will re-define how candidates experience the Absa brand. Advise and support in the creation of content that conveys the company’s culture, employee experience, and employee value proposition (EVP). Create and drive the implementation of innovative and competitive employer brand strategies on digital platforms that promote awareness of Absa as a top tech employer.

Job Description

Stakeholder Management

• Build relationships with and gain an understanding of what drives the business by engaging effectively with business stakeholders and internal business partners (i.e., Reward, Talent Acquisition, Group Transformation, Candidates, internal clients, and internal and external vendors/suppliers) to inform the content and development of employer branding strategies.
• Liaise with Tech Stakeholders across Absa Africa in order to gain a comprehensive view of their core business, strategic objectives, EVP, employee experience, and culture, and use this understanding to inform employer brand strategies.

Employer Brand Strategy

• Be a subject matter expert in employer branding by providing guidance on best practices, latest research, market trends and benchmarks to ensure competitive strategies are adopted.  
• Partner with Talent Acquisition and the Absa Brand team to optimize our digital portfolio. Develop innovative digital-, social- and traditional media initiatives targeting both active and passive diverse tech talent. This includes but is not limited to the development of the messaging, content, positioning and communication of the initiative.
• Assist in the innovation, planning, execution and management of employer branding campaigns, events, and recruitment channels for tech talent to increase tech talent engagement.
• Brand Custodian and Support
• Manage the integrity of the brand by overseeing Absa’s social media and online presence used to promote employer branding. Ensure the presence is effective in attracting talent, building candidate pipelines, and is aligned to the organisation’s overall strategy.
• Define and implement measurements of success to assess the impact/ROI of employer branding strategies. Implement a system to review the results of these measurements and provide recommendations accordingly.
• Be a brand ambassador and personally embody the Absa Tech EVP.

Qualifications / Experience 

• Bachelor’s Degree in Business, Commerce and Management Studies / Bachelor’s Degree in Marketing / Bachelor’s Degree in Human Resources
• 5-8 years of Employer Branding and/or Talent Acquisition experience preferred  
• Social media and online channel knowledge and experience
• Technology industry knowledge and experience

Competencies 

• Creative and innovative thinking
• Digital affinity
• Effective communication – advanced 
• Marketing management
• Leading change
• Enabling team success
• Relationship building 

Education

• Bachelor`s Degrees and Advanced Diplomas: Human and Social Studies (Required)