Job Opportunities at Makosi

About the role

• We are seeking a Digital Marketing Manager that will develop, implement, lead, track and optimize our digital marketing campaign strategies that promote Makosi services across all digital marketing channels from concept to execution. The ideal candidate will be responsible for everything from conceptualising campaigns to executing them, working with our existing technology stack to ensure integration and best practices as well as establishing a reliable reporting structure to measure the effectiveness of marketing efforts. If you're excited by the prospect of defining an entire market, contributing to a world-class solution, and delivering exceptional digital marketing campaigns and initiatives, we'd love to hear from you.

Your Daily Adventures Will Include:

• Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns
• Managing the website and collaborate with internal teams to create landing pages and optimize user experience
• CRM admin and MAP admin Hubspot experience preferred
• Lead the development and integration of webinar campaigns, manage and lead SEO strategy and omni-channel tech integration, and brainstorm new growth strategies
• Manage, plan, and lead all digital campaign execution and workflows
• Measure and report on the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on these insights.
• Collaborate with internal teams to create landing pages, optimizing the user experience.
• Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touchpoints.
• Manage 3rd party relationships with agencies and other vendor partners.
• Evaluate innovative technologies and provide thought leadership and perspective for adoption where appropriate

Requirements:

• Minimum of a Bachelor's degree in Marketing or a related field
• Proven track record of at least 5 years in managing successful digital marketing campaigns
• Expertise in various social media platforms, their best practices, and website analytics
• Strong experience in leading and managing digital channels
• In-depth knowledge of website analytics tools and website CMS systems
• Proficiency in optimizing landing pages and user funnels, as well as conducting A/B and multivariate experiments
• Experience in setting up and optimizing Google AdWords campaigns
• Highly analytical with a data-driven approach to decision-making
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners

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About the role

• We are in search of a highly creative copywriter who is passionate about creating compelling stories that inspire our target audience to connect with Makosi. Our ideal candidate is a collaborator and imaginative writer with a keen eye for detail. You will work closely with Makosi's key stakeholders to fully understand project requirements, create content tailored to the needs of our audience, participate in brainstorming sessions, and conduct research to develop or support written materials. If you are motivated by an opportunity to define an entire market, be part of a world-class solution and deliver valuable content & insight, then we want to meet you.

Your Daily Adventures Will Include:

• Developing and refining original copy that is both accurate and thoroughly researched, while also meeting the needs and deadlines of clients or the company.
• Engaging with both internal and external parties to gain insights on their areas of expertise and creating copywriting briefs to fully comprehend project requirements.
• Collaborating closely with key stakeholders such as designers, marketing, and leadership on both large and small-scale marketing initiatives.
• Conducting in-depth research, both qualitative and quantitative, to generate innovative ideas and insights.
• Proofreading and editing copy as necessary and collaborating with the creative team to brainstorm visual concepts.
• Implementing SEO principles to optimize the reach of copy.

Requirements:

• A minimum of 5 years' experience as a copywriter or in a related role.
• A degree in English, journalism, communications, marketing, or a related field.
• Expertise in developing written content across various formats, including websites, marketing email campaigns, sales sequence campaigns, social campaigns, newsletters, PR, blog posts, whitepapers, info sheets, sales materials, event materials, presentation content, and video scripts.
• Knowledge of online content strategy and creation, as well as experience with SEO.
• Strong research skills, combined with excellent writing, editing, and proofreading abilities.
• A creative, agile, and collaborative mindset, with the ability to thrive in a fast-paced, deadline-driven environment.
• Excellent time-management and organizational skills.

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About the role

• We are currently looking for a meticulous Creative Designer who is eager to take the next step in their career. The ideal candidate will excel in an agile environment, designing a broad range of graphics for digital, print, and offline media. In this role, you will be required to be a self-starter, capable of delivering exceptional creative ideas while demonstrating a keen eye for detail. Your ability to think creatively and solve problems effectively will be an essential asset to our team.
• If you are looking for an opportunity to work in a dynamic and fast-paced environment, where your ideas will be valued and your skills will be challenged, then we encourage you to apply.

Your Daily Adventures Will Include:

• Take accountability and ownership of creative design projects from start to finish, collaborating closely with the marketing team and other relevant stakeholders.
• Design various digital, print, and video assets, including websites, social media, emails, advertising, infographics, storyboarding, research reports, white papers, technical diagrams, and presentations.
• Act as the Creative Brand Ambassador, representing the brand through all design work.
• Conduct research to plan and draft concepts, ensuring that all work maintains a consistent adherence to brand standards.
• Pay close attention to detail and perform quality checks on work prior to final delivery.
• Demonstrate the ability to take a project from concept to final execution, meeting all deadlines and time constraints.
• Stay up-to-date with current industry and technology standards, social media trends, competitive landscape, and market trends.
• Possess a strong understanding of the company's products and services.
• Effectively communicate and review final layouts and designs with stakeholders to ensure alignment with project objectives.
• Create a broad range of graphics and layouts for product illustrations, while consistently delivering exceptional creative work.
• Deliver exceptional creative consistently to committed deadlines and time constraints

Requirements:

• Minimum of 3 years of proven experience in creative design work
• Relevant degree in graphic design or a related field
• Ability to manage multiple projects with tight deadlines
• Proficiency in vector illustration is a must-have skill
• Expertise in Adobe Creative Suite and Microsoft Office
• Knowledge of motion graphics production
• Solid understanding of digital and social media platforms
• Able to work within brand guidelines and maintain consistency
• Ability to self-manage and collaborate effectively within a team
• Excellent communication, conceptual thinking, and design skills
• High standards of execution, with exceptional attention to detail and craftsmanship
• Sharp design sensibilities, critical thinking, and an eye for detail
• Organized, self-disciplined, and consistent in seeing projects through to completion.