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  • Posted: Aug 18, 2021
    Deadline: Not specified
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    Jellyfish, the world’s biggest boutique agency, delivers digital marketing solutions across the world for a host of impressive brands from their offices in the UK, US, Spain and South Africa. The agency’s award-winning combination of technology and talent help it to deliver paid media, SEO, social media, analytics, optimisation, creative and deve...
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    Analytics & Optimization Manager

    Description

    Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.

    With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.

    We are ‘One Jellyfish’, we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What’s stopping you from joining our award winning team?

    About the Role

    The Analytics & Optimization Manager will play a key role in maintaining a portfolio of Analytics & Optimization clients.

    This involves ensuring the quality of deliverables are of the highest industry standards, actively participating in meetings / presentations / workshops and being responsible for the overall success, profitability and growth of your particular client accounts.

    You will be responsible for leading the client data measurement, optimization and personalization strategy as well as the day to day management of assigned client accounts and planned campaigns, focusing on successful measurement insights discovery, measurement tracking implementation and optimisation of their marketing channels, journeys and web properties.

    You will identify commercial opportunities and work alongside Seniors and Directors to develop and implement innovation and process optimization that will benefit the entire global team.

    Last but not least, you will also be coaching Analytics & Optimization Executives, to ensure they’re learning, helping us achieve our global goals and their progression milestones.

    Responsibilities

    • Demonstrable experience in digital marketing, digital measurement, web analysis (inc. including web analytics, app tracking, audience strategy, incremental revenue), Insight generation, Conversion Rate Optimization (CRO), Personalization and Usability and possess a solid understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms

    • Help drive performance of analytics and optimization capabilities to impact overall business results

    • Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.

    • Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, conversion optimization, attribution, UX, Visual Design, Development, QA, etc

    • Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results

    • Work closely with Senior Managers and Directors to improve processes and frameworks

    Requirements

    • Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps is required

    • Demonstrable experience with Google Optimize and/or other mainstream web and app Optimization and Personalization platform (eg. Adobe Target, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Optimizely, Qubit, etc.)

    • Demonstrable experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training

    • Experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing

    • Experience with persona based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey - A/B testing, Conversion rate Optimization strategies and personalization tools such as Google Optimize

    • Good analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models, draw conclusions, and develop actionable recommendations and experimentation/personalisation roadmaps

    • Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders

    • Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met

    Advantageous:

    • Knowledge of Python/R or other scripting languages is highly desirable

    • Experience with other web and app experience optimization / personalization platforms besides Google Optimize 360 would be highly desirable

    • Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub is a very big plus

    • Knowledge and experience with Machine Learning principles and Marketing theory is a big plus

    • Knowledge and experience with advanced segmentation analysis, session playback, lo-fi wireframing, treejacking, designing polls and surveys will be a big plus

    • Experience with Qualitative and Quantitative analysis, specifically relating to UX optimization and test case generation for A/B or multivariate testing

    • Nice to have experience with the following: Optimizely, Adobe Marketing Cloud, Salesforce Marketing Cloud, Segment, Tableau and Looker

    go to method of application »

    Senior People Manager

    Description

    What can you expect from the role?

    At Jellyfish, the People teams’ core role is that of a People Partner. People Partner’s support specific cohorts in the business across a variety of areas, with the vision of leveraging our skills, confidence and enhancing our own superpowers. All of this empowers us to contribute to maintaining a sustainable organisation for our people to learn, grow, and excel.

    As ambassadors of our core values, we are expected to easily cater our ideas and experience to support teams and individuals, ensuring they have what they need to reach their full potential. Nothing is beneath us as a team, whether our activity helps one person or the entire organisation, we love to open up progression opportunities.

    What can you expect from us as a team?

    We pride ourselves on the value that we add as an HR team, through our innovative solutions and adaptability. Whilst it’s expected for us to maintain a diplomatic and professional approach to work, we are encouraged to challenge, whilst proving we are personable enough to develop positive working relationships. This helps us to think outside of traditional frameworks. We love trying new ways of working and we never shy away from experimenting with new ideas.

    What are we passionate about?

    We want to revolutionize the way we work. Our individual and team ideas must always be ready to transition into scalable projects. We have a key role in ensuring Jellyfish is able to operate as a unique and truly global value proposition. We are always thinking global as a team.

    What can you achieve?

    • The opportunity to participate in an innovative project in terms of HR practices.

    • Supporting your people and a growing business to grow even faster.

    • Evolve in a challenging yet exciting environment.

    • An accelerated development plan.

    • Share and learn within a multicultural and multidisciplinary team.

    • The support of a friendly team that loves to exchange and have fun despite the geographical distance and time difference.

    • Pride not only by the analysis of your own results, but by seeing the people you will support develop and flourish within Jellyfish and thanks to you.

    Requirements

    What do we expect from you?

    • Fluent in English and at least one other languages is required.

    • An in depth knowledge and experience of dealing with complex employee relations cases, with the ability to analyse, interpret and explain employment law.

    • Experience in the role of an HR Manager or Business Partner

    • Commercial awareness

    • IT and numeracy skills

    • At Jellyfish we are a proud Salesforce Partner. Experience with this platform is advantageous.

    • A proven track record of 'making a difference'

    • Be able to influence and negotiate

    • Discretion and confidentiality

    • Develop innovative HR policy and procedures to drive performance and mitigate disputes.

    • Willingness to participate in the implementation of global and local projects, procedures and guidelines to help align the workforce with the strategic goals of the organisation.

    • A colleague with whom to share and develop in a diverse environment.

     

    "Jellyfish will give preference to Employment Equity candidates in accordance with the company’s Employment Equity Plan and it's Affirmative Action measures."

    Method of Application

    Use the link(s) below to apply on company website.

     

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