Brand Manager at Kraft Heinz

Job description

​Key Deliverables & Purpose:

• Understand category dynamics and proposes, implements, and monitors brand/product marketing plans to achieve sales and profit objectives for allocated brands/products for the short, medium and long term.
• Prepare brand/product marketing plans that align with market opportunities and with specific focus on aligning with the Business Unit on actions plans for new products and key promotional activities.
• Collaborate with functional teams to implement brand strategy.
• Develop high impact consumer communications by integrating all media options to achieve brand and business goals which maximise our return on investment.
• Work cross functionally to develop the marketing budget and controls and manage monthly through an in-depth review of the budget and marketing expenditure.
• Manage marketing’s input into the Monthly Commercial Review and drive the implementation of action plan from the review.
• Prepares sales and profit estimates and project manages production and distribution for promotions, etc. Liaises with internal departments and external agencies to ensure full communication and success of marketing plans.
• Contributes to creativity of product packaging, presentation, and promotional activities. Constantly monitors performance of managed brands/products to ensure it meets organization objectives. Identifies new business opportunities for new products, re-launches, packaging changes, and range extensions.
• Work cross functionally to review price strategy and based on brand strategy, competitive and financial analysis make recommendations for price increases
• Develop marketing plans that are bring the product into life for consumers through the creative implementation of core mix to achieve business results.
• Use business processes and resources to translate insights into innovative solutions by creating an environment in which external agencies are supported in developing more creative solutions.

Key Competencies

• Team Commitment: to blend well with all departments and cross functional teams to understand and facilitate working needs and add value by enabling delivery of Kraft Heinz objectives.
• Objective Analytical Power: to clearly understand specific task requirements and find effective and efficient solutions to issues and processes.
• Customer Focus: highly motivated to deliver beyond the job with a strong feeling of ownership and emphasis on job execution to the best of their ability.
• Innovative: Innovative thinker that drives the business forward through innovation
• Entrepreneurial: Take ownership and ensure delivery of projects in full, keeping each contributor responsible for their input
• Data driven and logical reasoning: Comfortable using facts and data for objective business reasoning, numerate with good attention to detail
• Negotiation skills: Demonstrated ability to influence others and negotiate to achieve business results
• Leadership: Skilled in setting direction, providing clarity, setting standards and motivates and inspire the team to exceed performance expectations and continuously develop themselves

Experience/Skills Required

• Bachelor's degree in Sales or Marketing
• 3-5 Years’ experience in FMCG in brand management in a management position responsible for several brands
• Exposure to consumer insights, strategy, budget & planning, promotions management, business and financial management, new product development, digital media, advertising development, project management and an understanding of the trade environment