Brand Manager at Michael Page

About Our Client

Our client is a Multinational Beverage organisation with it's global head office in Europe.

Job Description

The responsibilities will include the following:
Develop an understanding of the market and consumers
* Deliver campaigns based on consumer insight
* Analysis of market share and sales available
* Market research undertaken on changing trends in the market
Develop brand plans and marketing programmes
* Consultation and feedback with Marketing Manager
* Development and implementation of Four-Year Plans, Brand Plans and Brand Reviews
* Gain endorsement for brand strategies throughout PRSA
* Deliver brand strategies that result in achieving volume and equity objectives
Implement brand plans and marketing programmes
* Agencies properly briefed and project fees agreed
* Brand plans communicated internal to stakeholders
* Below-the-line projects (off-trade, on-trade, wholesales and secondary packaging leading to increased sales
* Above-the-line projects leading to increased sales
* Campaigns delivered on time and to budget
 

The Successful Applicant

The incumbent must have the following:

• Tertiary qualification. preferably marketing or business related.

• Minimum of three years in consumer brand marketing role, two of which at brand manager level

• Proven active involvement in Digital Marketing