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Welcome to the Michael Page global company profile. Michael Page has four decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents. While size has its advantages...
About Our Client
Our client is a Multinational Beverage organisation with it's global head office in Europe.
Job Description
The responsibilities will include the following:
Develop an understanding of the market and consumers
* Deliver campaigns based on consumer insight
* Analysis of market share and sales available
* Market research undertaken on changing trends in the market
Develop brand plans and marketing programmes
* Consultation and feedback with Marketing Manager
* Development and implementation of Four-Year Plans, Brand Plans and Brand Reviews
* Gain endorsement for brand strategies throughout PRSA
* Deliver brand strategies that result in achieving volume and equity objectives
Implement brand plans and marketing programmes
* Agencies properly briefed and project fees agreed
* Brand plans communicated internal to stakeholders
* Below-the-line projects (off-trade, on-trade, wholesales and secondary packaging leading to increased sales
* Above-the-line projects leading to increased sales
* Campaigns delivered on time and to budget
The Successful Applicant
The incumbent must have the following:
Tertiary qualification. preferably marketing or business related.
Minimum of three years in consumer brand marketing role, two of which at brand manager level
Proven active involvement in Digital Marketing
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